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Traffic… a simple word that means a lot for your online
business. You need traffic, a substantial volume of it,
if you want sustainable profit from your websites. Traffic
supplies you with potential customers that could equate to
sales. Without traffic, your business is as good as dead.
80% of the traffic you are able to generate for your website
comes from search engines. Web users have a natural inclination
to consult search engines for their particular needs.
Therefore, it is imperative that your website be designed to
win the favor of search engines so that it can attain a
profitable level of success and we all want to profit from
our efforts - right!
The customization of your website to win the attention of the
search engine spiders is called on page search engine
optimization (SEO). This includes any and all tactics you
could employ to tweak the components of your web pages to
attract the search engine spiders for better indexing of your
website.
There are quite a number of techniques under on page SEO.
Let's take a look at them.
· USE OF KEYWORDS. Keywords play an essential role in every
on page SEO venture. Keywords are what search engine spiders
look for to determine if a web page is what a particular search
engine query is looking for. You would have to know the
applicable keyword for your online business early on. You could
use the tool that can be found at
www.inventory.overture.com or the one at adwords.google.com/select/KeywordSandbox
to discover the relevant keywords for the subject of your
website. Once these keywords have been determined, use them as
follows:
1. By populating your page's content with the relevant
keywords. Try to achieve a 4% to 7% density level, that is,
4 to 7 mentions of the keywords for every 100 words of text.
Try to use your keywords at least once per paragraph, and at
least twice on the first paragraph of the body. The title of
your piece should also include the main keywords.
2. By including your keywords in your meta tags. Meta tags
are codes in your website's HTML encoding that do not affect
the physical appearance of your web pages. Meta tags only serve
as identifiers for the search engine spiders to properly
categorize your website.
3. By using your keywords on the ALT tags. ALT tags are the
descriptive texts that appear every time the cursor passes
through an image. This is not as relevant as it used to be but
still worth doing.
4. By including your keywords in the title of each related
web page.
5. By including your keywords in your domain name. This
would result in a slight boost of your page rank, but a boost
nonetheless.
·
INVEST ON HIGH QUALTY, ORIGINAL CONTENT. Content is
king, as they always say, and there are more ramifications of
this statement than what you might think. Search engines
promote good quality and unique content, as this is what would
assure premium information, and information is what fuels the
processes on the Internet. Search engines do not directly
reward high quality, original content. Rather, they punish
poor quality, duplicate content by giving a lower page rank for
the website that uses them. If you invest in Private Label
content it is recommended you do a bit of re-writing.
Membership sites for Private Label content are on the increase.
One option can be found at
Your Own Articles
· REGULARLY UPDATE YOUR WEB PAGES. Search engine spiders
love constantly updated content. Any changed to your source
code would register in the search engines' systems, and their
spiders would crawl through your website with priority the next
time a relevant query is made.
These on page search engine optimization techniques are designed
to give you a good page rank for your online business' website.
By figuring prominently in search engine results pages for
relevant queries, you are sure to attract a lot of visitors that
could potentially become your customers. There are other SEO
tactics, of course, involving the proliferation of your
website's link. This is what is called as off page SEO. But
that, my friend, is a subject for another article.
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Bryan Thorby is a Home Business marketer providing
information and resources to assist in the development of
successful online home based business.
Check out the network of websites and ezines available.
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