(c) Charlie Page
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Everyone wants to succeed in business. After all, we
would not BE in business if we didn't want to succeed,
right?
It's often been said that 'success leaves clues'. This
phrase is often found on websites that are trying to
sell you on their business. Just follow the clues, and
you too will succeed.
But we both know it doesn't work like that. Succeeding
- whether online or offline - takes effort. It takes
working hard and smart.
Over the last few weeks I've given considerable thought
to what success looks like. During that time, I visited
the sites of today's top business people.
These sites varied widely in nature. Some are Internet
marketers, as you might expect. Some are physicians who
are helping real people overcome health challenges.
Others are authors who observe the world and report on
what works ... sort of like the Rich Dad Poor Dad
series.
While visiting these sites, I noticed some common
denominators to their success. I call them the "B12 of
marketing" because, like the vitamin B12, they add
power to your life.
Check them out and see how many you possess. Then, if
you want more power, add one or more of these wonderful
attributes to your life and watch as very good things
begin to happen for you.
B1. Be Consistent
The top performers are consistent. Their marketing
message rings true in no small part because they are
saying the same things today as they said last year. In
some cases, as they said last century! ;)
I was thrilled to see that Tom Hopkins still believes
in his selling techniques. I was happy too to hear that
Jay Conrad Levinson proves every day that Guerilla
Marketing works just as well on the Net as off.
These are people we can learn from. Their message is
tried, and true.
Are you consistent in your marketing efforts? Do you
only recommend products you use and know work well, or
go for the quick buck by jumping on the latest and
greatest bandwagon?
In business, consistency matters.
B2. Be Unique
Solomon once wrote "there is nothing new under the
sun". And he was right.
The Internet, while new technology, simply make it
possible for people to do the same thing we've been
doing since the beginning of time ... communicate.
But there are many new ways of doing the same old
things, and I'm thankful for that.
Today's top business people are unique in their
approach to life, and business. They offer a cutting
edge that others are drawn to like a magnet.
That cutting edge is often excellence, because today's
top performers are excellent indeed.
Is your offer unique? If not, add something new today
that makes it stand out from the crowd, and trumpet
*that* as a reason to buy today.
B3. Be Aggressive
Here's an interesting one. Today's top stars are super-
aggressive, but not in the way you might think.
Rather than littering their sites with a thousand "buy
now" buttons, today's top stars are aggressively making
the case of WHY you should buy from them.
They use every cutting edge technique they can to sell
you something. They are aggressive without being pushy.
A fine line to be sure, but one that can make all the
difference.
B4. Be Visible
Ever notice how some people just seem to be everywhere
at once? They have a new book coming out, a new
website, you read about them on blogs, you get emails
about their offers ... and the list goes on.
It's a pure fact that people online have very short
attention spans today. As a business person, you have
to become more visible than ever, and stay that way.
So, how can you do that? Here are five tips that have
passed the test of time.
* Write and distribute articles.
* Publish an ezine.
* Offer site visitors an email follow up series.
* Participate in joint ventures.
* Visit forums and contribute helpful comments.
College professors know that you must 'publish or
perish'. The same holds true online.
B5. Be Interesting
No one - and I mean no one - does this better than
Marlon Sanders. If you have never heard Marlon speak,
you've missed a treat.
They say the #1 sin in business is to be boring. Yet,
most sites I visit just sit there, waiting for *me* to
make the first move.
How about your site? If you find your site less than
stimulating, try adding audio or video to it today.
Both are super-easy to do.
Or add a survey and get visitors to interact. No matter
how you go about it, make visiting your site an
*experience*.
B6. Be Of Value
Ah, the big one. I think every person who does business
online should have to ask themselves this question
every 30 days ... "Does my product offer an incredible
value?"
Ever wonder why firesales work so well? It's because,
when done right, they offer an incredible value. Real
products, super-cheap. Who wouldn't like that?
Want more sales? Take a look at what you offer, and
find new ways to add value. Then, be aggressive about
telling visitors how much value they will receive!
B7. Be Giving
Every once in a while, we all need to give something
away to someone else. I'm talking about the kind of
giving where you do *not* have a reasonable expectation
of getting anything back.
When I first started online, there was this guy who
spent hours with me on the phone. There was no way that
I could pay him back for his time, yet he gave. And I
succeeded.
That kind of giving only comes from the heart, and is
rare online. But if you do it, good things WILL come
back to you many many times. Count on that.
And thanks again Paul.
B8. Be Credible
Yesterday this guy calls and says he wants to create a
website telling people how to succeed online. But ...
and this is a big but ... he's never made a dime
online.
My advice was to go out and get some, and THEN try to
share it with others.
The bottom line here is simple. The people who succeed
in life over time do so because they are operating from
a base of experience and credibility that rings true
without them having to say a word about it.
How can you build that kind of credibility? Do the
work. Try many things. Keep really good notes. ;)
B9. Be Available
Ever visit a site, want to contact them, and then not
be able to find any valid contact information? Me too,
and I hate it.
Those sites don't want to help, they want to sell.
That's okay, but they won't be selling me anything.
If you want to be credible and succeed long term - be
available or see to it that someone is available to
help site visitors and customers with questions.
B10. Be Understanding
Today's top performers are some of the most
understanding people on the planet. They know that
their product, their answer, their viewpoint, is not
always right for every person.
When they find a person they can't serve, they are very
quick to say so, and refer that person to someone who
can help.
Now *that* is personal power.
B11. Be Patient
The thing I like least about most sites I visit is what
I call the "just add water and stir for success"
attitude they take.
The truth, and I'll bet you know this in your heart, is
that success takes time.
As I look over my list of top performers I see no small
number of overnight successes. But that 'overnight'
success happened after literally YEARS of paying their
dues ... learning their craft ... developing credibility.
To be sure, the Internet has shortened the time it
takes to succeed. If one is wise, listens to right
counsel, wastes no time in learning how to use the
tools of the trade, things can happen very quickly
indeed.
But it still takes patience. Patience while your
website conversion goes from .1% to a full 5%. Patience
while you get the wording on that sales letter just
right. And patience when you issue a refund just
because some person doesn't know how to download.
'Patience is a virtue' the old saying goes. Indeed it
is. In fact, it might just be THE virtue.
B12. Be Reasonable
Do you know why people get ripped off online? It's not
the really bad people who are ripping people off
online, although that happens. No, it's the sites that
make unreasonable promises, preying on the desperation
some people have for money, power, recognition, and
freedom.
To be sure, all of these things are available to you.
But not by simply paying money to some site that
promises to do the work for you. And not by using
outrageous claims that promise more than any site can
deliver.
In fact, I've found that the more reasonable a site
seems, the better it sells.
There you have the 12 principles I found during my
search. Can any one person be expected to have all 12
working in perfect harmony all of the time? I don't
think so.
But it is better to aim at the stars and hit the moon
than to aim at the moon and hit a rock. And that upward
call is what separates the truly successful from those
who almost get there.
Let me encourage you to create your own list of success
attributes, then occasionally get alone with yourself
and take inventory. Congratulate yourself on your
successes, and challenge yourself on your shortcomings.
Do that every 30 days, and soon time will become your
very best friend.
And that is a powerful thing indeed!
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Charlie Page helps people succeed online. How can he
help you? Find out now at his main site or call his