Home-Business-and-Marketing.Com
Home     Home Business Options     Home Business Training     Home Business Marketing
Articles    Ezine    Resource Directory    Affiliates    Link Partners     Contact Us    About

HOME BUSINESS & MARKETING OPTIONS

Bryan Thorby
Publisher


webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com

Date:    April 18, 2006

Welcome to This Edition




In This Issue:

Thoughts of the Day

Article 1:   The 'B-12' of Success
         

Article 2:   USE THESE TWO NUMBERS TO DOUBLE YOUR BUSINESS IN 12 MONTHS
         

Article 3:   Get Your Passive Income From The Internet
         

Resources

Disclaimer & Privacy Statement




I hope all is well with you and that you are picking up after the Easter break. I didn't get much of a break due to issues associated with a couple of my websites. Now I'm into catchup mode with a big chunk of work to do. Also my new "pet" niche site should be up and running this week. Just waiting for the site developer to finalize a few things. Then I'll be into adding content and resources.

Running a home based business may appear easier than you think. Well it is easy, but it takes as much time and effort to run as any other business except that a lot of what you do is do it once and the results keep coming in.

All the information you need to get started can be found online.

If you are going to run your business efficiently, you need to set aside a dedicated work area within your home.

This is particularly important if you have children or pets who need to understand that there are times when you shouldn't be disturbed.

All the best for your home business success,

Bryan


SPONSOR AD



*** You Are So Lazy ***
So am I. But I also make a fortune online. Stop being lazy AND broke. This proven 3-step formula shows you how:
www.pluginprofitsite.com/main-13071

THOUGHTS OF THE DAY



Focus is wanting something so bad that you measure every action against the answer to one question:
"Does this move me closer to what I want, faster than whatever else I could be doing?"
-- Paul Myers


Your chances of success in any undertaking can always be measured by your belief in yourself.
-- Robert Collier



ARTICLE #1

The 'B-12' of Success

(c) Charlie Page
------------------------------------------------------

Everyone wants to succeed in business. After all, we
would not BE in business if we didn't want to succeed,
right?

It's often been said that 'success leaves clues'. This
phrase is often found on websites that are trying to
sell you on their business. Just follow the clues, and
you too will succeed.

But we both know it doesn't work like that. Succeeding
- whether online or offline - takes effort. It takes
working hard and smart.

Over the last few weeks I've given considerable thought
to what success looks like. During that time, I visited
the sites of today's top business people.

These sites varied widely in nature. Some are Internet
marketers, as you might expect. Some are physicians who
are helping real people overcome health challenges.
Others are authors who observe the world and report on
what works ... sort of like the Rich Dad Poor Dad
series.

While visiting these sites, I noticed some common
denominators to their success. I call them the "B12 of
marketing" because, like the vitamin B12, they add
power to your life.

Check them out and see how many you possess. Then, if
you want more power, add one or more of these wonderful
attributes to your life and watch as very good things
begin to happen for you.

B1. Be Consistent

The top performers are consistent. Their marketing
message rings true in no small part because they are
saying the same things today as they said last year. In
some cases, as they said last century!  ;)

I was thrilled to see that Tom Hopkins still believes
in his selling techniques. I was happy too to hear that
Jay Conrad Levinson proves every day that Guerilla
Marketing works just as well on the Net as off.

These are people we can learn from. Their message is
tried, and true.

Are you consistent in your marketing efforts? Do you
only recommend products you use and know work well, or
go for the quick buck by jumping on the latest and
greatest bandwagon?

In business, consistency matters.

B2. Be Unique

Solomon once wrote "there is nothing new under the
sun". And he was right.

The Internet, while new technology, simply make it
possible for people to do the same thing we've been
doing since the beginning of time ... communicate.

But there are many new ways of doing the same old
things, and I'm thankful for that.

Today's top business people are unique in their
approach to life, and business. They offer a cutting
edge that others are drawn to like a magnet.

That cutting edge is often excellence, because today's
top performers are excellent indeed.

Is your offer unique? If not, add something new today
that makes it stand out from the crowd, and trumpet
*that* as a reason to buy today.

B3. Be Aggressive

Here's an interesting one. Today's top stars are super-
aggressive, but not in the way you might think.

Rather than littering their sites with a thousand "buy
now" buttons, today's top stars are aggressively making
the case of WHY you should buy from them.

They use every cutting edge technique they can to sell
you something. They are aggressive without being pushy.
A fine line to be sure, but one that can make all the
difference.

B4. Be Visible

Ever notice how some people just seem to be everywhere
at once? They have a new book coming out, a new
website, you read about them on blogs, you get emails
about their offers ... and the list goes on.

It's a pure fact that people online have very short
attention spans today. As a business person, you have
to become more visible than ever, and stay that way.

So, how can you do that? Here are five tips that have
passed the test of time.

* Write and distribute articles.
* Publish an ezine.
* Offer site visitors an email follow up series.
* Participate in joint ventures.
* Visit forums and contribute helpful comments.

College professors know that you must 'publish or
perish'. The same holds true online.

B5. Be Interesting

No one - and I mean no one - does this better than
Marlon Sanders. If you have never heard Marlon speak,
you've missed a treat.

They say the #1 sin in business is to be boring. Yet,
most sites I visit just sit there, waiting for *me* to
make the first move.

How about your site? If you find your site less than
stimulating, try adding audio or video to it today.
Both are super-easy to do.

Or add a survey and get visitors to interact. No matter
how you go about it, make visiting your site an
*experience*.

B6. Be Of Value

Ah, the big one. I think every person who does business
online should have to ask themselves this question
every 30 days ... "Does my product offer an incredible
value?"

Ever wonder why firesales work so well? It's because,
when done right, they offer an incredible value. Real
products, super-cheap. Who wouldn't like that?

Want more sales? Take a look at what you offer, and
find new ways to add value. Then, be aggressive about
telling visitors how much value they will receive!

B7. Be Giving

Every once in a while, we all need to give something
away to someone else. I'm talking about the kind of
giving where you do *not* have a reasonable expectation
of getting anything back.

When I first started online, there was this guy who
spent hours with me on the phone. There was no way that
I could pay him back for his time, yet he gave. And I
succeeded.

That kind of giving only comes from the heart, and is
rare online. But if you do it, good things WILL come
back to you many many times. Count on that.

And thanks again Paul.

B8. Be Credible

Yesterday this guy calls and says he wants to create  a
website telling people how to succeed online. But ...
and this is a big but ... he's never made a dime
online.

My advice was to go out and get some, and THEN try to
share it with others.

The bottom line here is simple. The people who succeed
in life over time do so because they are operating from
a base of experience and credibility that rings true
without them having to say a word about it.

How can you build that kind of credibility? Do the
work. Try many things. Keep really good notes.  ;)

B9. Be Available

Ever visit a site, want to contact them, and then not
be able to find any valid contact information? Me too,
and I hate it.

Those sites don't want to help, they want to sell.
That's okay, but they won't be selling me anything.

If you want to be credible and succeed long term - be
available or see to it that someone is available to
help site visitors and customers with questions.

B10. Be Understanding

Today's top performers are some of the most
understanding people on the planet. They know that
their product, their answer, their viewpoint, is not
always right for every person.

When they find a person they can't serve, they are very
quick to say so, and refer that person to someone who
can help.

Now *that* is personal power.

B11. Be Patient

The thing I like least about most sites I visit is what
I call the "just add water and stir for success"
attitude they take.

The truth, and I'll bet you know this in your heart, is
that success takes time.

As I look over my list of top performers I see no small
number of overnight successes. But that 'overnight'
success happened after literally YEARS of paying their
dues ... learning their craft ... developing credibility.

To be sure, the Internet has shortened the time it
takes to succeed. If one is wise, listens to right
counsel, wastes no time in learning how to use the
tools of the trade, things can happen very quickly
indeed.

But it still takes patience. Patience while your
website conversion goes from .1% to a full 5%. Patience
while you get the wording on that sales letter just
right. And patience when you issue a refund just
because some person doesn't know how to download.

'Patience is a virtue' the old saying goes. Indeed it
is. In fact, it might just be THE virtue.

B12. Be Reasonable

Do you know why people get ripped off online? It's not
the really bad people who are ripping people off
online, although that happens. No, it's the sites that
make unreasonable promises, preying on the desperation
some people have for money, power, recognition, and
freedom.

To be sure, all of these things are available to you.
But not by simply paying money to some site that
promises to do the work for you. And not by using
outrageous claims that promise more than any site can
deliver.

In fact, I've found that the more reasonable a site
seems, the better it sells.

There you have the 12 principles I found during my
search. Can any one person be expected to have all 12
working in perfect harmony all of the time? I don't
think so.

But it is better to aim at the stars and hit the moon
than to aim at the moon and hit a rock. And that upward
call is what separates the truly successful from those
who almost get there.

Let me encourage you to create your own list of success
attributes, then occasionally get alone with yourself
and take inventory. Congratulate yourself on your
successes, and challenge yourself on your shortcomings.

Do that every 30 days, and soon time will become your
very best friend.

And that is a powerful thing indeed!

*******************************************************
Charlie Page helps people succeed online. How can he
help you? Find out now at his main site or call his




ARTICLE #2



USE THESE TWO NUMBERS TO DOUBLE YOUR BUSINESS IN 12 MONTHS
by Charlie Cook
www.marketingforsuccess.com
 
Everyone wants to see growth in sales and net revenue. It's
important for small business owners to set income goals and
to watch sales results, but too much emphasis on these
numbers can prevent you from reaching your goals.
 
Using your revenue figure to guide your marketing is like
driving by looking in the rear view mirror the whole time.
That number tells you where you've been. It doesn't tell
you how to get where you want to go.
 
There are a couple of key numbers and ratios to keep in
front of you that will help you get to your s.ales
'destination'.
 
Like an Iowa farmer growing soybeans, you've got to
carefully plant seeds and nurture plants to maturity to
ensure a good harvest and a good profit. The amount of seed
you plant and the percentage that germinates and grows well
determines your farm's profitability. The same is true in
marketing and s.ales; the number or leads you generate and
the number you convert to s.ales determine your
income.
 
These are the two most important numbers to pay attention
to in marketing. Use them to evaluate your marketing and
determine how many sales youÕll generate:
 
1. The number of qualified prospects in your database.
These are people who've told you they have a concern or
problem you can help them with and who want to hear from
you again.
 
2. Your prospect to client conversion rate
The percentage of qualified prospects you convert to paying
clients.
 
The math is simple; the more qualified prospects you have
and the higher your conversion rates, the more revenue
you'll generate.
 
Your sales will stay frozen at present levels if you focus
on how much revenue you're making and ignore the importance
of building your list of qualified prospects. You could
double your business in the next few months by building
your database of qualified prospects and improving your
conversion rates.
 
Marketing Numbers
You don't need to be a math wiz to become an expert at
marketing math. Pay attention to these numbers on a weekly
basis;
 
- The number of people who saw your ads, read your articles
or received your mailings.
 
- The percentage of these people that responded to your ad
or article. It's not how many ads you run, but how many
people pay attention to your ads that matters.
 
- The percentage of respondents that actually gave you
their contact information and added themselves to your
database. These are the people who have identified
themselves as qualified prospects who are interested in
learning more.
 
If you're marketing through your web site, it's incredibly
simple to identify these numbers daily and weekly to track
the success of your marketing. Here's how;
 
1. Look at the number of unique visitors to your web site
daily or weekly.
 
2. Divide this number by the number of people who contacted
you. This is your conversion rate of site visitors to
qualified prospects. If your site is set up correctly, at
least one out of ten people should be contacting you and
adding themselves to your list of qualified prospects.  If
you use Google Ads to drive visitors to your site, you can
send visitors to specific landing pages and increase your
conversion rate to 20 or even 25%.
 
What should you expect from your web site? For every
hundred unique visitors to your site per week, 10 to 25
should be sending you an email requesting more information
about your products and services. Each month your list of
qualified prospects and your sales should grow.
 
Before you finish this article, make a commitment to apply
this simple marketing math to grow your business. Set a
goal for your business. Look at how many qualified
prospects your marketing is currently generating.
 
Write this number down, then put a diagonal line across
it and next to it write down the number of qualified
prospects you want to add to your database each week.
 
I've been doing this little exercise for two years with my
current web site. My goals for acquiring qualified
prospects get larger each month as my business grows. My
latest goal is 500 new prospects per week. This translates
into 6 to 7 percent more business each month. With a little
planning, you can see your business grow just as fast.
-
2006 © In Mind Communications, LLC. All rights reserved.
-
The author, Charlie Cook, helps service professionals,
small business owners and marketing professionals
attract more clients and be more successful. Sign up
to receive the Free Marketing Strategy eBook, '7 Steps
to get more clients and grow your business' at
http://www.marketingforsuccess.com
 


ARTICLE #3

Get Your Passive Income From The Internet


By John Woon

Which would you prefer – working for the rest of your life and getting paid with miserable monthly salary or working only once but continued to be paid for the rest of your life?

If you work only once and get paid many times over, you’re earning a “residual” income. Of course you would and should choose the latter.

Therefore in order to build wealth, you need to tap into “residual” income.

Very often this is also referred to as “passive” income because you could afford to be passive or non-active (i.e. not having to work) and still continue to receive income.

Many of us have been brought up to have only one major objective in life – that is to get a good job for life! We work hard in schools so that we could get good grades to advance to colleges and universities where we work even harder so that you could get a good and secured “job”. And this quest is never ending leading many to fall into the trap of “rat race” despite the fact that many could be drawing quite a handsome salary!

However many of these so-called “rich” employees are not “free’ to spend badly needed valuable time with members of their families because of their very demanding jobs. Even medical doctors could not really relax and enjoy a long vacation for fear of the loss of income or patients while their clinics remain closed.

With the huge and expanding audience (600 millions, at least), many companies have now aligned themselves with the Internet which has created many new paradigms in the past few years. Residual Incomes are made available to people from all walks of life. You can now make money online with simple and proven formula used by many to earn multiple streams of residual income.

Many programs have been designed for new Internet marketers who have no time or interest to learn HTML, Java, PHP and ASP. With a simple Control Panel, they are only a few clicks away from having a complete and professional website to start your online Internet home-based business! There is absolutely no worry about computer programming, webpage design and product creation! Affiliate programs make life so much easier now.

This includes credit card authorization, order fulfilment, product shipping, and customer service. Also, there is no worry about inventory. There is no staff to hire and pay, no merchant accounts to set up, and no costly and time-consuming application process for licenses and permits to go through.

Sometimes a fully functional website could be created free of charge. It captures visitors automatically and follows up with them 24 hours a day and 30 days per month for 365 days a year! The visitors’ names and email addresses are automatically recorded and follow-up automatically with a pre-written email marketing campaign.

The following is a general guide one can follow in order to develop good habits for achieving one’s goals:

1) Create A Plan

We should have a plan to set an achievable short term, medium term and long term objectives, prepare a budget and stick to them as far as possible. Carry out periodical checking to determine any deviations from the plan and take the necessary remedial actions.

2) Good Organisation Skill

We need to download a lot of software, ebooks or PDF books from specific individuals or organizations for your continued education along with a lot of contacts that could be our potential leads or customers. We therefore need to have a systematic procedure to keep all these vital information and data in the right and proper folders for efficient and ease of retrieving without waste of time.

3) Be Consistent

Do not fall into the trap of countless of seemingly very attractive offers promises that you would inevitable encounter. Stay consistent with a handful of strategies that work and stick with them.

4) Be Focused

Once you have decided to start working online, you must stay focused and do not allow any distraction to affect your concentration. Stick to a schedule but do not get carried away and spend too much time in front of your PC because your loved ones, including deserve your attention and time too.

5) Be Steadfast And Persevere

Failures and disappointment would be inevitable. Do persevere as this is not a get-rich-quick scheme. It takes time to see the fruit of you effort although it would definitely come. Use any failures to your advantage by learning from them.

See success in every failure and opportunity in every threat. Passive income from Internet business is a real possibility!

Copyright© 2006 John Woon (Sung-Liang Woon) http://www.johnwoon.com

About The Author: John Woon (Sung-Liang Woon) is a Latex Consultant with about 30 years of experience.

1) Internet MARKETING TIPS: http://www.johnwoon.com

2) Multiple Internet business opportunity SECRETS: http://www.blogwithjohnwoon.blogspot.com

3) Online medications at DISCOUNTED PRICES: http://lowpricepharmacy.blogspot.com

Article Source: http://EzineArticles.com/?expert=John_Woon



RESOURCES


WebSite Hosting

My recommendation - ThirdSphere Hosting
ThirdSphere is much more than just hosting.
It is a completely integrated solution that gives you all the tools you need to effectively design, automate & promote a highly successful internet business from scratch.
First month is FR.EE Go here to register; ThirdSphereHosting.Com


Recommended Services

In addition to hosting options you will find my recommended payment processors, autoresponder and list management.
home-business-and-marketing.com/hosting


Business Management Tools

PromoBuddy - 36 databases which allow you to organize your entire Internet marketing business.Great software plus Affiliate Program

Cure Your Spa*m Problems with SpamBlitzer
Read How SpamBlitzer can help you

Research Tool (fr*ee)

searchit.sitesell.com/

Advertising and Promotion

Click here for Advertising rates for Sponsor Ads and Solo mailings

Ezine advertising submission services resources and options here

Post your Classified Ad on the Adlandpro Network

A Swarm of Traffic to Your Site - Targeted prospects
Traffic Swarm.Com

FREE Marketing Information

Sign up for the FREE Nitro Knowledge Learning Series for your weekly dose of Internet success learning

FREE weekly audio Internet marketing training sessions by
Paul Barrs. This weeks session

Subscribe to The Guru Marketer ezine

The 6th Pillar Program. How to succeed at any program, in
8 quick-and-easy Action Steps, one per week.
The 6th Pillar Program

Subscribe to the Freee ClickBank Guru Mini series
Click to get freee series

Articles on Home Business and Marketing related subjects

Freee Ebooks

List Building Options

OptinStorm

ListInferno

ListFlyer

Ezine Fire

The List Machine will help you build a list
The List Machine

Search for Information Products & Software

Search the ClickBank MarketPlace

Training Seminars

How to Attend Powerful Seminars from Home
Seminar Aces

Nitro Webcasts:
NitroWebCasts


DISCLAIMER & PRIVACY STATEMENT


I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within the
Home Business & Marketing Options ezine.

And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.


Be responsible! Always do your own Due Diligence before
responding to any offer.


I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party!



CONTACT DETAILS


Bryan Thorby
Marton, New Zealand
webmaster@home-business-and-marketing.com

Home Business & Marketing.com

Mini Site Mastery.Com How to Create and Profit with Mini Sites
4 CD audio training program. Affiliate program

eBooks to Succeed.Com Ebook membership site. Affiliate Program

Career-Related.Com Career advice, information and resources.

Search-For-Jobs.Com Job Search resources.

Oneworldbiz.net Niche Market Products. Business Opportunities.

www.free-article-directory.com
Submit your articles - receive articles for your website or ezine
www.managing-your-finances.com
Credit Score ebook plus information and resources on Finance related issues.

© Copyright 2004 - 2006 All Rights Reserved
HOME-BUSINESS-AND-MARKETING.COM



Google


Home     Home Business Options     Home Business Training     Home Business Marketing      Ezine    
Resource Directory     Link Partners    Affiliates     Ebooks and Software     Books on Home Business     
Articles    Site Map    Contact Us    About



© COPYRIGHT 2004 - ALL RIGHTS RESERVED HOME-BUSINESS-AND-MARKETING.COM