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PROSPER ONLINE TIPS
Bryan Thorby
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: April 8, 2008
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: How to Get Started in Earning Money through Affiliate Marketing
Article 2: All you need to Know about Web Traffic Control
Article 3: Basics of SEO
Resources
Disclaimer & Privacy Statement
I hope all is going well with your efforts to Prosper Online.
Viral marketing, if done properly, will not only convey a
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Viral marketing is the way to go in these modern times of
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To your Online Success
Bryan
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but also dream; not only plan, but also believe.
-- Anatole France
It is never too late to be what you might have been.
-- George Eliot
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myself who's actually in charge of my life.
-- Judith Knowlton
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How to Get Started in Earning Money through Affiliate Marketing
Affiliate marketing offers earning opportunities, making it as one of the fastest growing industry in the World Wide Web today. It produces billions of dollars worth of income yearly. That is why many people are getting involved in it.
However, most of them are just getting into the jive of earning money without a concrete plan. You will have no strategies to be implemented, no guidelines to be followed.
In case that you are planning to get yourself involved in affiliate marketing, bear in your mind that it is a serious work. Though it is one of the easier ways of earning additional income, it still requires effort, perseverance, and a clear plan of action from your starting point up to the finish line.
To start things with, here are some of the elements that you need to consider in engaging yourself in affiliate marketing:
• Having your little home office is the initial element that you need to consider in starting your affiliate career.
Have your office workspace comfortable to work with. Make sure that it has enough illumination and your personal computer has enough ventilation as well.
• You must have some basic knowledge of trading online. It is necessary to be well trained in order to achieve success in this career. In case you are still unfamiliar of the system, you can get the necessary training that you need.
You can start by looking for some affiliate-marketing professionals who already earned substantial extra income and let them guide you on the system. The Internet also offers different resources and conference timetables, which you can attend to learn.
• Set a realistic target so that you can put the necessary plans to reach it. For instance, $1,000 is attainable if you are a first time affiliate marketer.
Since the popularity of affiliate marketing is increasing, it leads to an increase of earning opportunities. Now, you will ask yourself, “How will I choose the right affiliate marketing program?” and “Which of it will give me that good chance of earning a substantial income?”
The preceding sections can help you decide on those matters pertaining to affiliate marketing. These will help you evaluate different opportunities and saving your personal resources as well.
The Commission
Of course, that is the bottom line. How much will you earn from a sale? There is no point of endorsing a product or a service if you will not earn from it.
It will lead you in spending more on marketing it rather than making sales. Stick on a program that offers high commission values, possibly on a 50 percent basis.
Traffic on the Merchant’s Website
Try to know the traffic that the merchant’s site is receiving. You can use this standard for you to determine which you will affiliate.
If a certain website ranked in the top 100,000, this means that website has a good volume of traffic and it has vast amount of affiliates. If it is ranked below 500,000, then it means you get either a little opportunity or nothing at all.
Always conduct some research if the merchant’s site is getting good web traffic. It will help you decide where that gold mine is hiding.
Pay-out Periods
It is important to know how often you will receive your paychecks. There are merchants that release the commission of their affiliates in weekly basis. Others are monthly or quarterly. Your target will not be met if your financial resources will run out.
Tracking Cookies
Usually, potential customers will just be making some visit and will not make any purchase immediately. It is important that the merchant’s website use cookies to track these customers so that you will be able to get the credit once he returns and buys anything in that site. The longer these tracking cookies last, the higher the chance you will be paid.
Merchant’s Promotional Resources
In advertising, promotional resources are vital elements. Check the type and quality of these promotional materials that they are offering to their affiliates.
Look if there are articles or reviews posted in free article sites, special offers, and free samples.
Sometimes, it is wise that you use your own advertisement strategies. There are affiliate programs that use the same ads over and over again. By placing some fresh ads, the impression of the prospect is that it is a new product.
Affiliate marketing is full of surprises. Follow the aforementioned starting elements and pointers and start your affiliate career by hitting a gold mine.
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All you need to Know about Web Traffic Control
The amount of traffic determined in a particular website will show its popularity over other sites. By evaluating the statistics of visitors, there is a possibility of locating the shortcomings of the site and improving it. This will encourage more visitors to view the site.
Nevertheless, it also needs necessary protection against harmful elements in the Internet. Therefore, in addition to encouraging site visitors, another factor to take care of is properly controlling the web traffic.
Limited Access
Most of the pages are accessible to the visitors. However, several sections need to be restricted, allowing only authorized people to visit such sections.
Examples of these sites are for downloading different genre of files such as music and movie files. Some sites are requiring the visitor to have their registration be completed before accessing its pages.
In case of online viewing subscription, visitors must have their own user name and identification number or password in order to gain access to the site’s pages. These kinds of sites are only allowing people who subscribed to their site’s services.
Increasing Web Traffic
Either there are “off-limit” segments in a particular site or “pay per view” sections, the main purpose of web sites is to gain popularity to web visitors. Even there is limited access, site administrators still formulate strategies to increase web traffic.
One of these strategies is by placing the site in popular search engines and purchase of advertisements such as pop-ups and bulk e-mail messages.
The site must be placed in the first page of the search engine. Remember that once the visitor already found one in the first page, the percentage of browsing the subsequent pages is getting lower.
Aside from proper placement of the site in search engines, other things can increase its web traffic. One way is by offering free e-books or articles. It can be used to build some links directly to that site. This can be done by sending e-mail to similar sites and asking if it is willing to be linked in that particular site.
Another is by writing to e-zines or to free article sites. It will be of great help in establishing a popular link directly to that particular site.
Paid Advertisement
There are sites that prefer advertising on other popular sites. It is usually called e-marketing. It takes the form of the following:
• Banner advertising. In most pages bears different banners of other sites. It is sold in thousands, and referred to as cost per impression (CPM).
• Pay per clicks. These are keywords or key phrases that advertisers are providing to their clients. The visitors can only “click” and gain access to a particular page if he pays for it.
Pop-up advertisements are also form of advertising to attract more visitors in a site. However, most people consider it as a nuisance and bearers of different genres of viruses.
Traffic Overload
Too much web traffic can slow down or even facilitate total failure of access to a certain site. It is usually caused by huge volume of file requests going to the server than it can handle. It can annoy the visitors accessing to some vital information. It is a factor that every site administrator must be considered.
Aside from overloading, several programs force a particular site to close. One example is the denial of service attacks (DOS attacks). It works by attacking a computer system or network. It can result to loss of service to users.
It sends more requests in a site than the actual one it could handle. Viruses have also been used for large-scale DOS attacks.
A sudden explosion of publicity may also cause web traffic overload. Examples of these are quickly propagating e-mails and link from a popular site that can result to a sudden boost in visitors that overwhelms the site.
Some websites have been forced to close after sudden mass increase of traffic. The ones forced to close are particularly those run by individual charter the bandwidth from an Internet service provider or a hosting site.
There are also sites supported by large companies running such have also caught their own servers over popularity.
It is important that a site can handle possible web traffic problems. Anticipate its consequences or get the site close is the decision of the site administrator.
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Basics of SEO
Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.
Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.
Any web developer worth his salt should know about search engine optimization or SEO.
This is the key towards building an effective web site that would get a lot of hits and visitors. A web site that nobody visits is useless so the challenge lies in leading Internet users to visit your web site.
Thus, your web site need to be "found" when users type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others.
Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your web site should emerge on top of the list.
You should employ search engine optimization techniques to lead traffic your way, and get more hits that would later on lead to more profit for your company, which is your goal in the first place.
Here are some tips on how you can make it to the top of the list of search engines, and use your SEO techniques to benefit your web site and your company:
1. If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain.
It will take some time before your web site will show up in a particular search engine, like Google, so it better to use the one that you currently have instead of switching to a new one.
2. Know who your target audience is and aim for them.
If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you.
As soon as the user hits the Enter button or clicks on 'Search', then the person will be lead to your web site.
Make sure that your target market will get 'hooked' on your web site. Once the search engines show the link to your web site, their job is done.
What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes.
When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return.
Also, you can somehow link their interests to your products and services.
3. Search for the right keyword.
You should be creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site.
Google and Yahoo offer some tools and tips on how you can come up with keywords that will yield results.
Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more hits.
4. Consider your target market when designing your web site.
The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and font style and size.
Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users.
It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base.
There should also be various ways to browse through your web site, to fit each user.
A person might find it to difficult use the scroll down option so you should also provide hyperlinks which are accessible to them.
5. Concentrate on the web site content.
Regularly update the content of your web site so that old and new users can find something new when browsing through your site.
Make the content brief and precise. Writing a content which has more than 600 words will make the users lose interest, since most of them do not actually read but just skim through the text.
Strive to be the best and most comprehensive web site and you will make your mark when it comes to information about the products and services that you offer.
It helps a lot to pay attention to detail, too.
Finally, keeping your web site's content updated is a must.
Spread the word about your web site and use the basic search engine optimization techniques and you will surely gain positive results once users visit your web site.
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
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Prosper Online Tips.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
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Be responsible! Always do your own Due Diligence before
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