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HOME BUSINESS & MARKETING OPTIONS
Bryan Thorby
Publisher
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: February 14, 2006
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: How to Find Time For Marketing
By Bernadette Doyle
Article 2: 4 Powerful Ways To Generate A Traffic Stampede
Article 3: Gaining the most affliliate traffic from ezine articles
Resources
Disclaimer & Privacy Statement
I hope all is developing well in your home based business.
Do you use Private Label Articles? For the last couple of days
I've been using Ken Reno's Unique Content Generator. The
software adds three small blocks to each article to make it
unique, something the search engines take notice of. Search
engines are getting very "picky" about duplicate content. The
greatest thing about this software is that it has that magic
word fr*ee. Check it out and sign up if you think you can
take advantage of the process to create unique content.
www.uniquecontentgenerator.com
When I create a new article page I include three different
Adsense blocks, a ClickBank block using Affiliate Sensor
www.affiliatesensor.com and a block
using SearchFeed
www.searchfeed.com/rd/AffiliateInfo
It is time consuming but I believe long term it is worth the
effort.
All the best,
Bryan
P.S. I hope your Valentine has called. (I don't have one at the moment)
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To succeed you need to find something to hold on to,
something to motivate you, something to inspire you.
-- Tony Dorsett
"Forgiveness is the key that unlocks the door of resentment
and the handcuffs of hate. It is a power that breaks the
chains of bitterness and the shackles of selfishness."
-- William Arthur Ward
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How to Find Time For Marketing
A big challenge for every small business owner is the need to
'find time' for marketing.
I can relate. None of us are full time marketers. We're all
providing services to clients. And when you're serving clients
too, it's hard to fit in sales calls and marketing activity.
It's hard to maintain momentum.
One thing is for sure, whatever shape our business is in right
now, we all have the same 365 days in 2006.
Will you use that time to create a structure that supports you
and brings in clients automatically, or will you still be
complaining about 'lack of time' when 2007 rolls around?
Despite being one of the most disorganised people on the planet,
and someone who was earning all my income from selling my time
just 18 months ago, I have managed to create an 'autopilot'
marketing machine, generate passive streams of income, and I now
earn more than I ever have, whilst working less hours. I truly
believe that you can do the same, so in this article I want to
share with you a few ideas that may help if you've been having
trouble 'finding time'.
1. If you don't enjoy it, you'll never 'find the time'
If the idea of marketing and selling your services leaves you
with a yucky feeling in the pit of your stomach, then let me
assure you, you'll never 'find time'. As long as you feel like
this, there will always be a more attractive activity pulling
your attention. Even if your fairy godmother gifted you with two
whole weeks, you'd still find ways to avoid marketing and
selling. It's called 'Creative Avoidance'.
Is your problem is really a 'lack of time' or are you creatively
avoiding marketing and selling?
2. If your business isn't structured properly, you'll never find
the time
If meeting your revenue goals is dependent upon you working with
clients 4-5 days a week, then it's going to be really hard to
find time for marketing. You may need to take a closer look at
your pricing structures and put together a business plan that
includes time for marketing, administration, rest, and time to
reinvest in yourself. E-Myth author Michael Gerber calls this
working 'on' the business, not just 'in' the business. My own
experience was that I had to simultaneously increase my prices
whilst slashing overheads to create a situation where I did have
time to work on my business.
If you're working flat out just to keep afloat, then you
definitely need to take a closer look at what you are charging.
3. If your only way of generating income is by selling your time,
then you'll never 'find the time for marketing.'
Somehow you need to break this catch 22, and the way to do that
is by 'productising' your services. Sharing your expertise
through a book, an audio package.
I know, I know! You're too busy working with clients to have the
time to create products. The good news is, there is a way to
create revenue producing products that does not have to take
hours of your time.
The first product I ever created was simply a recording of a day
long seminar that I ran. That product brought in £7,000
additional profit over the next 12 months, with no extra work on
my part. Be creative. Is it possible to package material and
information that you already have in a way that creates value
for your clients and customers? A little bit of effort right now
could be repaying you over and over for the next twelve months.
4. If you aren't clear on what the next action is, you'll never
'find the time for marketing'.
Think about an area of your marketing that you're struggling to
find time for. I'm willing to bet that you're thinking of it as
a project as opposed to a single action: 'Sorting out my website',
'rewriting my sales letter', 'building my opt-in list'. These
are projects, the success of which depends on a series of actions
plus knowledge. It's hard to move projects along when you think
of them in this way. It's your thinking that needs to change,
not time!
I learned this technique from time management guru David Allen.
He says 'often the simplest things are stuck because we haven't
made a final decision yet about the next action.' What can
happen is we think about the project and some part of us thinks,
'I don't have all the pieces between here and there'. We know
something is missing, but we're not sure what it is exactly, so
we quit. Or rather we don't quit, but we leave the project stuck
on our psychological radar, for us to feel a little bit worse
about every time we think of it.
Take an area of your marketing where you feel a bit stuck and
ask yourself 'What's the next action?' So 'I need to sort out my
website' may become 'I need to create a website which attracts
visitors and converts them into customers' which may become 'I
need to find 3 role models of successful business producing
websites in my industry' may become 'I need to spend 30 minutes
online researching websites'. It's much easier to find 30
minutes to take the next action than it is to find time to 'sort
out your website'.
In summary, you deserve to have a successful business and I
promise you that whatever myths you've been fed, you can create
that business without struggle, sacrifice or hours of extra
work. If 'finding time' has been a problem for you, maybe it's
your thinking that needs to change rather than your 'time
management.'
(c) Bernadette Doyle, 2006. Reprint rights granted to all
venues so long as the article and by-line are reprinted intact
and all links made live.
Bernadette Doyle is dedicated to helping self-employed and small
businesses become Client Magnets. Get her FREE report "7
Secrets of Becoming A Client Magnet and Attracting All the
Clients You Want" by visiting http://www.clientmagnets.com
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4 Powerful Ways To Generate A Traffic Stampede
Whether building or growing your online business, you
need 3 basic elements to succeed: something to sell,
copy that sells it and traffic generation to drive
visitors that will buy.
Weakness in any one of these areas can very severely
impact your results frustrating you beyond belief.
These 3 building blocks may not be new for you, but
I bet that you have tended to think about them as
islands, each of which you must master in order to
achieve online business success?
ONLINE BUSINESS SUCCESS ECOSYSTEM
Suppose you have spent thousands having a bang-on
sales letter written for your business, and you
are able to draw some significant traffic to your site.
You'll sell products won't you?
Of course, however, what happens if your product (or
the product you are selling) is not of high quality
or is not significantly percieved as offering value?
First, you will get many returns resulting in lower
profits, additional service fees, additional support
costs and possibly losing your ability to take payment
online.
Second, a bad sale, even if not returned, will not gain
you additional word-of-mouth sales. In a niche market,
this means you will certainly miss out on capturing
your market. In a mass market, this means you have
significantly hurt your chances for successful press,
reviews, interviews and low or no cost advertising
opportunities.
Third, you hurt your reputation for all other business
you want to capture within your market. High equity
business build customer value over time by continuing
to market additional products and services - typically
higher-end over time. By releasing a less than
stellar product, you stop your progress dead in its
tracks.
So, as you can see, marketing strong, in-demand and
differentiated products IS critical to your overall
marketing campaign.
To truly move into advanced traffic generation territory,
we have to think about techniques that will consistently
build momentum and traffic month after month, rather than
one-time traffic spikes that cannot be sustained.
This is important background to these 4 leading traffic
generation techniques.
GENERATING A STAMPEDE OF TRAFFIC TO YOUR WEBSITE
1. Writing Content: There is no better way to virally
spread your thoughts, brand, products and services to
a wide audience than developing content. Writing
articles, audios, podcasts, blogs, ezines, special
reports, rebrandable products, content-rich web pages,
are just some of the opportunities that will both
bring in new traffic as well as build relationships with
your market resulting in more sales and higher value in
long-run.
2. Affiliate Program
When I launched my online business back in 2000 little did
I realize that within 1-year, over 75% of my traffic and
more than 50% of my sales would be generated through
affiliates and joint venture partners. Now with over
1,000 affiliates generating consistent, targeted traffic,
my business largely operates in a completely automated
fashion. I could literally disappear off the face of the
earth for the next 6-months and still see very little
impact on sales. Obviously, to build an affiliate army,
you must own the rights to your own products.
3. Develop Your Own Quality Unique Products
What does product creation have to do with generating
traffic? Actually, quite allot. Even if you plan a
business model around selling someone else's products,
wholesale selling, or advertising revenue, creating your
own product is a MAJOR traffic building technique.
Creating high-demand products will build your brand, gain
you lots of no cost publicity, attract partners and joint
venture your way, build word-of-mouth marketing, open up
many new channels to generate traffic (Try Amazon, Barnes
and Noble, and eBay to start) and can act as a leveraged
stream of income for your business
4. Take Your Message To The Street.
Generating a stampede of traffic often rests on your
ability to convince the market that you are someone that
needs to be checked out and followed. So, focus on
building your visibility through Press releases, joint ventures,
keynote speaking opportunities, local presentations, teleseminars,
seminars, courses, workshops, bootcamps, book reviews, trade
shows, podcasts, radio shows and more...
While these are certainly ADVANCED techniques for generating a
traffic stampede to your web business, they are not difficult,
require no special skills and well within the reach of anyone
looking to break out with their web business this year.
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Gaining the most affliliate traffic from ezine articles
Articles are one of the most effective ways to get your subscriber emails read, and to get those readers to click through to your squeeze or subscriber page for your follow up series. The follow up series can then be used to connect your subscribers to your merchant through your affiliate link. The best way to profit as an affiliate is to provide internet users with interesting, compelling articles, and one of the best ways to accomplish that goal is to get your articles published on ezines, and to have those ezine readers click through to your affiliate site.
Ezines are one of the first places internet users head when they are looking for information, or the advice of experts, on a number of important subjects. Submitting your articles, and getting them published on the most popular ezines, is one of the best ways to drive ever increasing amounts of traffic to your squeeze page, getting those ezine users to subscribe to your series, and using your series to get them to click through your affiliate link.
Of course, before you can get your articles on the best ezine sites, you have to write them, or better yet, have them written for you. The fastest, and most cost effective way to create articles is to buy them for a small fee from one of the many web sites that sell private rights to the articles they provide.
Having private rights means that you, as the affiliate, can put your name on the article as its author. While in some cases you will want to use an article from another author, it is best to do this only as a last resort. The risk of using another author’s article is that you could lose traffic or customers through the author resource box link. Avoiding that risk is why it is so important to create your own articles. One of the best places to find great private label articles is at http://www.YourOwnArticles.com.
After the articles are created, the next step is to submit them to a directory. Once the articles have been submitted to that directory, they are then picked up by various internet publishers, and published to various web sites on the internet. From there, the articles can be published on various personal web sites, blogs, or, the subject of this article, on various ezines.
Once your articles are published on various ezines across the internet, they are read by internet surfers who are interested in the subjects you have written about. For instance, an internet user who is interested in gardening may seek out ezine articles about the best time to plant various bulbs, the best way to preserve and dry flowers, or the best way to prepare a flower bed.
When that user finds a gardening ezine, he or she will read the articles you have prepared about various aspects of growing a successful garden. That article will not only contain useful, accurate and compelling information on gardening, but link to your squeeze page and subscription form as well. That link will allow the ezine reader to subscribe to your follow up series, and that follow up series can be used to urge readers to click your affiliate link and visit your merchant partner, who most likely sells flower seeds, gardening gloves and other popular gardening supplies. This, in turn, will provide your prospect with valuable merchandise and you with fat commission checks.
In fact, this kind of ezine marketing is one of the most effective for all kinds of affiliates, and it is one of the most useful as well, for affiliates, merchants and internet users alike. Getting your articles published in an ezine gives them an air of credibility as well, since the ezine format is so popular among internet users of all stripes.
Here For Your Success
Cody Moya
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ABOUT THE AUTHOR:
Cody Moya writes about Earn As Affiliate in his free 50 parts
course on Earn As Affiliate. You can sign up for his free
Earn As Affiliate Course and get additional information at his
website: www.earnasaffiliatecourse.com
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within the
Home Business & Marketing Options ezine.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party!
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