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PROSPER ONLINE TIPS
Bryan Thorby
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: February 5, 2008
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: Techniques in affiliate marketing done by the best
Article 2: Article marketing is all about titles
Article 3: The vital factors of website traffic analysis
Resources
Disclaimer & Privacy Statement
I hope all is going well with your efforts to Prosper Online.
There are many ways to earn money from the Internet.
Many people have claimed to having gained certain millions from
using the Internet as a marketing tool. Emails, ezines,
affiliate programs, these are just a few of the most popular
ways of earning through the Internet.
Marketing itself has made a dramatic shift towards the use of
the virtual world of the Internet to be able to reach a certain
market to promote a certain product or service. Most Internet
marketers are familiar with what are called "squeeze pages."
However, many of them fail to use them effectively to be able to
translate the marketing effort into hard sales and eventually to
realized profits.
For those people who have no idea what squeeze pages are, they
are simply websites that asks people to act upon a certain "opt-
in" towards another action. When people come across these web
pages, they will be asked if they would want to continue with a
certain business endeavor or not. Some name squeeze pages only
have two options for the readers:
- "opt-in"
or
- "leave."
To your Online Success
Bryan
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Nothing will ever be attempted if all possible objections must
first be overcome.
-- Samuel Johnson
Trust yourself. Create the kind of self that you will be
happy to live with all your life.
-- Foster McClellan
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Techniques in affiliate marketing done by the best
The percentage behind affiliate marketing is that:
20 percent of affiliates produce 80 percent of all income; while
80 percent of affiliates generate 20 percent of all income.
Ironic but true.
You would almost certainly want to be one of those 20 percent that is earning the 80 percent of the total earnings. Who wouldn’t?
Follow these basic steps and you will find yourself sharing the profits that the most fortunate ones are getting.
1. The best affiliate marketer cover their web site links. Cloaking affiliate links may not seem necessary, but it actually is. Apparently, visitors will not tend to click on your link when they see that it is leading to an affiliate program on your site once they point their mouse over them.
The usual tendency is for them to go directly to the affiliate domain. Thus ignoring your affiliate ID from the URL displayed. The best way to avoid this problem is by covering your URL. There are cloaking tools available over the Internet that you can take advantage of.
2. Successful affiliate marketers create and distribute their articles. Writing articles regarding your market niche is necessary to expand your reputation as a specialist in your field.
You can get the greatest benefits not just from writing these articles but also from getting those articles published and reprinted by other site owners and ezine publishers. Your articles will then give you both reputation and links from other web sites because of the resource box attached at the each of each article.
3. Affiliate marketers focus on a market niche. Loading your site with content that is focused on a certain product or service niche is one way of getting more web traffic in your target market.
There are tools over the Internet that can help you point out market niches that is important for your website.
4. Top affiliate marketers uses autoresponders. Autoresponders are important tools that makes you capable of sending a timed series of email messages to those persons that signed up for them.
Most of the time, these autoresponders are sent through by a third party provider. Look for the best provider that will cater to your autoreponder needs.
5. Smart affiliate marketers build web pages in order to pre-sell. Create either testimonial pages or review pages that talk about and pre-sell the product or service you are affiliated with. This is the best method of getting increased orders for your chosen affiliate programs.
Many programs truly offer an article or recommended text to sell their products for you and permits duplication of those articles with your links implanted.
6. An outstanding affiliate marketer collects email addresses. The best affiliates gather email addresses on their web site by presenting free reports thru autoresponders,giving out ebooks and newsletter signup forms.
This method is best used in building your own list of email addresses to contact. This also lets you contact potential customers that clicked away once they got into the affiliate program website.
7. Top affiliate marketers markets everywhere. You can advertise using PPC or ezine advertising depending on your market niche. Some categories of Pay-per-click can be expensive, but advertising somewhere is needed to get additional traffic to your site.
There are some good bargains in ezine advertising and some less popular PPC engines other than Yahoo's Overture and Google's Adwords you can check out.
8. Affiliate marketers optimize for the search engines. Search engine optimization is now getting more complex as new and more webmasters participate. But the basics put into your site can add to your visibility over time.
The most critical of the many SEO techniques is the use title tags that shows individual page content. Many webmasters write a master title tag and apply that site-wide. This is the worst thing you could do for search engine ranking.
9. Affiliate marketers have their own mailing lists. The best of affiliate marketers have their own newsletter or ezine and gather email addresses on their site to build their list of subscribers.
Having this list allows regular contact with potential customers interested in your site, your product and your market niche.
If you understand and make use of the above mentioned techniques, you can be one of the top people that are making it big in affiliate marketing.
What are you waiting for?
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Article marketing is all about titles
For the many authors who do not yet know how to make article marketing work for their business, they are actually wasting all their time and efforts.
A total waste.
Why? Because even though you are producing quality articles, they are not really getting near enough your targeted market.
For those who have been taught about copywriting outside the online world, they would know that the title or headline is one thing that will determine if the content will be successful or not.
In books, for example, the first thing that people see is the title. And people, being critical, have the tendency to judge the whole book just from the title. They will even get to the point where the headline alone will make them buy or not buy that book. This is the same thing with online print ads.
But it is a different case with article marketing. In article marketing, your articles are targeted to audiences that have an interest in them. This is the basic idea behind distributing one online. You have to make sure that your article marketing will be seen consumers and potential consumers alike.
One of the most common misconceptions about articles online is that people will just read them at random just like they do with books or any printed materials they see offline.
So with article marketing, you are assuming that people will just randomly check out your article once they see it posted.
This is wrong. Visitors online do not just chance upon anything on the Internet. They are there in the first place to look for or they need something. When looking for the things they need, they do not just get into the first website they see.
Most of them will probably use the search engines to achieve what they are looking for. Chances are, they will choose one of the more popular search engines and type in the keywords related to the topic they need there. Then the search engines will display the results found.
Your goal now in article marketing is for your articles to be prominent in the search engines.
How do you make this possible?
By using the right title.
The success of your article will be based on the first 3-4 words of your title. It will determine how much traffic your article will get back to your website. This can only be attained when you have created keyword-rich titles that will match the most common keywords related to your content.
To know what are the rich keywords and the right ones that you should use for your articles, it would be best to use a keyword research tool. Some of this software is free but some are not. Try to look for the sites that are offering this software. It will prove to be a valuable tool needed for successful article marketing.
It is vital that you learn and understand how to go about keyword research whether or not you are using a web-based research tool or not.
When choosing a headline or title for your article, try not to include rubbish characters. These are quotes, asterisks or anything that search engines will find difficult to understand. You would not want them to discard your articles totally just because they cannot make any sense out of your title.
Also, do not get into some of the search engine spam technique of giving out keyword-rich titles that are in no way related to your articles. You will just get into big trouble once the search engines have filtered out people doing these things.
If you want to get the most out of your article marketing strategy, you must master keyword research so that you can make keyword rich and clever article titles or headlines.
Your pay off will be huge amounts of traffic to your articles and website thanks to the search engines who love reading titles.
There is really no great secret to having a successful marketing strategy. Once you know some of the important factors that are needed to make it work, there will be no stopping you from getting the customers you want and the search engine position you sought.
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The vital factors of website traffic analysis
An analysis of website traffic may be difficult but they will prove to be of more valuable to you.
But before you start your analysis, you first have to understand how to interpret the data being presented.
Many web hosting companies can give you with basic web traffic information that you have to understand and make use of. But then, the data you are getting from your host company can appear too hard to handle if you do not understand how to apply it to your particular business and website.
These statistics are probably the most precise assessment of how your website is thriving. Thinking that your website is performing well just by looking at your traffic is the most common misconception any website owner can make.
What you need to understand is how your visitors are doing once they visited your site. This is how you can accurately distinguish if your site is effective or not.
Differentiate hits from quality website traffic.
Hits. This is basically the number of requests taken in by the server. If you think that a hit is equals to the number of graphics per page, then you are thinking wrong.
These hits are not really effective tools in analyzing website traffic.
Your interpretation would be more accurate once you see the number of visitors that are coming in your website. On the same note. Your analysis will be more precise once you have achieved a great number of website traffic.
But once you are not getting large numbers of website visitors, the more your analysis will be misinterpreted.
The purpose of website traffic analysis.
The main purpose of the statistics is to work out how well or how badly your site is working for your visitors. An ideal ways of trying of knowing is to find out the time your visitor spends on your site.
If they stayed for a only a short period of time, assume that there is a problem there somewhere. Now your goal is to find out what that problem is. You have to know why your visitors did not stay long to check out your site. What made them left hastily?
Keywords.
This is one thing to be considered. Maybe the keywords that you have used in the search engines are getting you not the targeted visitors that you wanted. Or it may be what is in your site. Maybe what the visitors have seen have turned them off so fast they choose to leave. This could be the graphics, fonts or any other visible aspects that you have used in your site.
Keywords are important aspects in bringing quality visitors to your site who are prepared to get or buy what you have to offer. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.
Try to get to the bottom of this problem. When you have pinpointed what it is, work out a solution so that the same problem will not be encountered again. You can test your new findings and see if they have resulted well. Are your visitors staying for some time now?
This is where website traffic analysis will help you the most. Sometimes, you get to believe that you have a page that is doing well. But then, you noticed that your visitors do not find it so.
You can try and make changes to that page. Take the links, for example. Make them more visible and more catching so your visitors have more tendency to click on that. You could also make an improvement on your page. Remove clutters. Visitors do not want to feel claustrophobic. Make your page accessible for them.
When you notice that your visitors are staying more on the page that you do not give much focus about, you may consider checking that page out and moving all your major products and services on that specific page.
As you have noticed, website traffic analysis can give out essential information about how well or how poor your site is performing. This is a crucial factor that any online business will not do without if they want to maintain the effectiveness of their site.
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within
Prosper Online Tips.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
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