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HOME BUSINESS & MARKETING OPTIONS

Bryan Thorby
Publisher


webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com

Date:    January 10, 2006

Welcome to This Edition




In This Issue:

Thoughts of the Day

Article 1:   Why Do You Want to Start a Home Business?
         By Bryan Thorby

Article 2:   The Top 6 Ways to Get Home Business Financing
         By Daegan Smith

Article 3:   8 Mistakes That Can Kill Your Website
         By Suzanne Falter-Barns

Resources

Disclaimer & Privacy Statement




Welcome to 2006.

I wish you all the best for success during 2006 and hope you can achieve your goals (resolutions) this year.

For Xmas I treated myself to a computer upgrade. unfortunately I lost some data in the process, so if I owe you a response please send your info again.

As we are entering this new year, there are some disturbing statistics revealed. I would like you to read this shocking report written by Bogdan Fiedur CEO of Adlandpro so you can avoid common pitfalls with your internet business this year and ensure that you don't become another statistic.

Report can be found here.

www.adlandpro.com/ShockingReport

To your success in 2006

Bryan


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THOUGHTS OF THE DAY



Don't be afraid to take a big step if one is indicated; you can't cross a chasm in two small jumps.
-- David Lloyd George


Don't let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use.
-- Earl Nightingale



ARTICLE #1

Why Do You Want to Start a Home Business?

By Bryan Thorby

Working from home is a big dream for many but quite often fear holds them back. Fear of failure can be debilitating. Some even fear success. Others fear what other people will think.

Face the fear and do it anyway!

Here are a few reasons why starting a home business is a great option.

- You have a great idea you can develop into a great business.

This is the number one reason that most people start a home based business. Remember the kind of ideas that are good for a home business are ones that can become a reality quite quickly, and capable of bringing in an income almost immediately.

- You can do What You Love.

Most people have something that they really love to do. Getting paid for doing what you love is a dream come true. You develop, create and market your product or service and if it is the sort of thing that other people want you can become very successful.

- You get to be the boss.

No more working your fingers to the bone for someone else. You will be the boss and you will reap 100% of the rewards from your efforts.

- You want more time with your family.

No more missing out on weekends, family occasions or holidays. You will be home for every special moment. Remember and plan for a good balance between your business and family commitments.

- You have had enough of wasting your time and money commuting.

With the high price of gas and the average commute to and from work being being quite significant just think of the time and money you will save when you work from home.

Are these reasons good enough for you to say you are ready and willing to start your own home based business?

===========================================================
About the author:
Bryan Thorby is developing an Internet Home Based Business providing information and resources to assist others in the development their successful home business.
Publisher of the "Home Business & Marketing Options" ezine.
home-business-and-marketing.com/
And developing a network of niche and resource websites
home-business-and-marketing.com/network

===========================================================


ARTICLE #2

The Top 6 Ways to Get Home Business Financing

Once you have identified the 'big ticket' business idea that is going to work for you, it starts raining fire to get appropriate financing for your project. The keystone to building a successful business is your ability to raise hard cold cash. You may be planning a shoestring budget for your start up but even then every business needs some working capital for building inventory, registration fees, insurance, for buying office equipment, maybe even space. For a smart home business owner there are several ways to raise capital for the start-up.


We have summed up some of the most obvious ideas for funding and some not -so-obvious ones as well. If you have a robust business plan at hand and can identify what is the best source of raising capital for you, it shouldn't be all that difficult to get someone to show you the way to the vault.


1. SBA Loans: The Small Business Administration is a government organization working towards promoting the small and home business segment in the US. Though SBA doesn't issue grants or make loans directly, it is still one of the best sources of funding for the home business owner. The reason is that SBA guarantees loans made by private lenders to you as a home business owner. One of the biggest problems you will face as a home based entrepreneur looking for funding is trying to prove you are not a fraud and have the capability to return the investors' money. So the SBA guarantee reduces or eliminates the risk inherent in a new business venture, gives credibility to your business and makes it easy for moneylenders to forward money to you.


For more information visit the SBA site at:


www.sba.gov/
www.sba.gov/financing/



2. Commercial banks: Taking a loan from a bank is a good option because banks don't require you to turn over equity or company control. However, you must have the confidence and a strong plan to make your business start making profits regularly or else it can get sticky paying the bank loan back. To get access to bank loans you have to have collaterals and must be able to prove your capability in your start up area.


3. Personal Saving: This is a favorite with a large percentage of first time entrepreneurs because it is the easiest way to get money (if you have it!), and you have no liability to any outside lenders. So if you've been planning for your home business all along and have set some money aside, use that to kick start your venture. An ex-colleague who turned a home business owner recently decided to have a garage sale of all the stuff they didn't need in the house anymore. I kid you not...they raised a sizeable sum in just one weekend!


4. Family and friends: Borrowing from family or friends is a good idea when the amount you need is relatively small. It can be clubbed with part of your own savings and novel fund raising ideas like a garage sale to help finance your business. This is an easy way to raise funds, as these are the people who know you well and need fewer assurances. It is also unlikely that they will drag you to a court if your business takes longer to get profitable and repayment is delayed. But take care that money does not sour your relationships; be professional in your dealings with them and get a formal agreement drawn up in order to put the terms of the loan in writing.


5. Venture Capitalists: Venture capitalists are professional investors who may be in charge of a large pool of capital gathered from a range of sources. These firms invest in new, even high-risk or speculative businesses without a proven track record, with the potential for rapid growth and high returns in a short time. Take a look at www.vfinance.com to get you started on this line of credit.


6. Angel Investors: Angels investors are relative to venture capitalists and usually less demanding in the returns they expect. These are private investors who expect their investments to make more money than through the traditional markets. An angel investor could be your doctor, accountant or attorney who seek out new businesses to invest in return for equity ownership. Also see: www.angel-investor-news.com


Some other good sources of funding are Industrial banks, home equity loans and loans on credit cards. Some other not so obvious ways of raising capital can be equipment leasing and advertising. Another area, which you can explore, is personal grants from corporates. For more information take a look at:

www.fdncenter.org/funders/grantmaker/


So arm yourself with a solid business plan, determination and the right kind of information on what investors are looking for. You will hit the ground running with some of these ideas above.


=====================================
Daegan Smith is the Author of "Internet MLM Success" - The Next Generation in Network Marketing! Learn the Secret to using the Internet to Exploding your Downline Growth the Simple, Fast, Rejection-Free Way!" For the exciting Details Click Here NOW! =>
Internet MLM Success
=====================================


ARTICLE #3

8 Mistakes That Can Kill Your Website

by Suzanne Falter-Barns
www.getknownnow.com.com


Ever notice how some websites feel great, energetic, fun -- you just want to linger to soak up more? And yet other sites are truly repellant. These tips will help you create a truly happening site....

1. Don't use a dark background.

Think about the websites you've seen that are fun, refreshing, and really draw you in. Ever notice they usually have a white or light background? Dark or heavily patterned background are emotionally draining to look at, and they're hard to read. Since the Web is a written medium, color counts!

2. Don't pick hard-to-load graphics.

You've heard it before. Don't use little graphics that sing and dance not only because they take longer to load (not everywhere has a high speed connection.) Search engines get confused by them, and could potentially downgrade or even ban you in their rankings. Even cascading style sheets, often used in templates, can slow down SE responsiveness. Ultimately, tricky stuff like this does little to enhance your site. What counts ... is content!

3. Don't confuse the reader.

Pick one focus and stick with it. Resist the temptation to cram all of your many skills into one small website. Chances are they speak to different audiences, so serve up only focused fare for a singular audience. For example, if you're a coach who works with the chronically disorganized, plus those who need relationship help, you've got the making of two powerful websites, not one. After all, you can always have more than one website to speak to your different readers. (I do!)

4. Make sure your brand -- your site name, URL and ezine/blog names -- reflects your focus.

If your site helps disorganized, menopausal women get a grip, choose a URL that reflects that. Go with 'getagripover50.com' for instance, instead of a generic life coaching term like 'strategicliving.com'. Again and again I encounter coaches who think they must put all of their myriad products under one generic name that means nothing. No one says you can't have several websites that reach several different audiences and sell different products and services. (Remember, however, you'll have to promote all those sites, so don't go too crazy.)

5. Make sure your ezine and blog scream 'BENEFIT.

Nothing worse than a soft, mushy ezine/blog that doesn't really DO anything for the reader. Using the example above, why not an ezine or blog called 'Hot Flashes Over 50'? Your ezine must be more than your collected thoughts, unlike your blog which can be more conversational. A good ezine delivers useful info to exactly who needs it. And the title reflects that.

6. Don't hard-sell the reader.

Websites that come at the reader with all the offers up front, and then some, dash our interest quickly. Don't put all of your offers right out there on the home page. Rather, entice us in to spend a little quality time with your fre.e articles, your ezine, your insights. Give me some of what you know for fre.e, in a dignified manner, and I'll probably be willing to pay for the rest.

7. Don't use look-alike templates.

Tempting as that site-in-a-box price point is, avoid it studiously. We seen them A LOT, and they do nothing for your site or your image. Instead, hire a designer who can tweak your template to become truly your own -- it's not as hard as you might think. Add your own personalized images, and feel fre.e to have them strip away some of the bells and whistles.

8. Don't blow off the keywords.

When it comes to search engines like Google and Yahoo, keywords are your best friend. Something like 85% of your web traf.fic will come from these words, so you'll want to handle them carefully. Various tools like www.wordtracker.com and Overture's keyword tool can help you see what's out there, and pick and choose intelligently.

©2006 Suzanne Falter-Barns LLC.

Download Suzanne's free list of 50 Top Publishing & Media contacts at www.getknownnow.com . Drop by her blog at www.painlessselfpromotion for almost daily tips on how toget known now … the easy way!

RESOURCES


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Ezine advertising submission services resources and options here

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DISCLAIMER & PRIVACY STATEMENT


I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within the
Home Business & Marketing Options ezine.

And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.


Be responsible! Always do your own Due Diligence before
responding to any offer.


I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party!



CONTACT DETAILS


Bryan Thorby
Marton, New Zealand
webmaster@home-business-and-marketing.com

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