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HOME BUSINESS & MARKETING OPTIONS
Bryan Thorby
Publisher
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: January 24, 2006
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: Starting a Business Advice
By Bryan Thorby
Article 2: Wrestling with Home Based Business Opportunities!
By Daegan Smith
Article 3: HOW DO YOU KNOW WHEN TO CHANGE YOUR MARKETING?
By Charlie Cook
Resources
Disclaimer & Privacy Statement
I hope all is progressing well in your home business. I've been
very busy since I got back from my short vacation. I belong
to a few Private Label sites so I'm editing quite a few
articles and creating website content for all of my websites.
I edit the P/L stuff so that it becomes unique - ie mine.
Search Engines definitely take notice if you are adding fresh
content on a regular basis.
I'm also getting into Adsense sites. My latest on is on Travel.
mini-site-mastery.com/travel/
As well as looking for Adsense income the site also markets
my own ebooks on travel related subjects and products
available through ClickBank.
As well as having a link from my home page I'm writing articles
to post at article directories to help the search engines find
the site.
O.K. I had better press on with more webpages etc - after the
coffee break.
All the best,
Bryan
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"The more extensive a man's knowledge of what has been
done, the greater will be his power of knowing what to do."
-- Benjamin Disraeli
"When you have a dream you've got to grab it and never
let go."
-- Carol Burnett
"Fall down seven times; Stand up eight."
-- Japanese Proverb
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Starting a Business Advice
By Bryan Thorby
Getting advice when you start a home business can become very
confusing very easily. Chances are you don't know anyone else
who has started a home business so where do you go for help.
First go online.
The Internet is a great resource for people who have a home
business or are planning to establish a home business. You can
find articles, ezines/newsletters and blogs that can provide the
information and advice you are looking for. There are also many
message boards and forums where you can read, ask questions and
get advice from other home business owners.
Go to your local library.
Talk to the librarian. Libraries contain all sorts of home
business books and resources. Your librarian should be more than
happy to help you do research.
Find a mentor.
They are usually volunteers who have had great business success
and will be glad to help start up your new business. They often
have years of experience and can be really helpful.
The SBA.
The Small Business Administration provides a multitude of
material on starting your own business.
Visit Small Business Administration
Depending on where you live, you might find local government
agencies that will give you free help and advice. Check your
listings for the small business center in your area.
Your bank.
Your bank can also be one of the first places to go to when you
are thinking of starting a business. While they're no replacement
for accountants, most banks have a business advisor on staff to
help you open a business account. They can be especially helpful
with the technical and financial elements of starting your
business.
Lawyers.
Lawyers know all about starting a new business. It can be well
worth paying for an hour of a lawyer’s time and just asking them
every question you can think of. Look around as you may even be
able to get a free consultation.
Accountants.
Accountants also know all about business and can be less
expensive alternative to lawyers. If you want your business to
be profitable you should take the advice your accountant gives
you and if you don't have one, you should get one.
Look for investors.
There are people who back businesses for a living. If you think
your business would be attractive to investors then you can try
going to an investor with your idea. If they like it, they will
often have a quick process set up to get your company up and
running as soon as possible.
Visit your local universities.
They are full of business students. They spend all their time
learning about business, and many of them would just love to
help get a real one off the ground. Business students can be a
great source of free help and advice.
Remember whatever industry you're thinking of entering probably
has some kind of trade association, society or union. You should
join as soon as you can, and take advantage of all the resources
they offer to people getting started in their industry.
There is an endless supply of help and advice out there. Just
don't be afraid to ask!
===========================================================
About the author:
Bryan Thorby is developing an Internet Home Based Business
providing information and resources to assist others in
the development their successful home business.
Publisher of the "Home Business & Marketing Options" ezine.
home-business-and-marketing.com/
And developing a network of niche and resource websites
home-business-and-marketing.com/network
===========================================================
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Wrestling with Home Based Business Opportunities!
What's that you say? You say your home business has you
frustrated and at your wits end. You say no matter what you
try you it seems you're only making the network marketing
companies and those guru guys richer. Well, you're probably
right. But, so what!
Here's a little story I'd like to relate to you about my own
life and it has nothing to do with home based businesses.
Though, by then end you should be able to draw a few
parallels.
As a kid in the sixth grade I weighed 198 pounds and I was
teased like most fat kids. I hated it. At that time, I
played football and I wrestled (heavyweight of course). I
was the worst kid on both teams. I hated sports and I
probably hated myself for the most part too. Even the
coaches made fun of me. I really felt like I had no one on
my side. Life sucked.
That went on for a few years. Then in the eighth grade I got
a new wrestling coach. A short Russian man named Alex who
was very hard to understand until you got use to his deep
accent. I still was the worst kid on both the football and
wrestling team, but for the first time in my life the coach
didn't make fun of me. This guy actually looked out for me.
Call it coincidence, but by the end of wrestling season
eighth grade year, I had lost 45 pound and actually looked
forward to wrestling the next year. I still wasn't that
good, but I didn't hate the sport anymore. The next year I
didn't play football, but I started going to wrestling camps
every summer and I even took notes. I note here, it wasn't
until I went to camp and started to take notes that I really
learned the fundamentals of the sport.
Each year I progressively got better from that point on. My
junior year in high school I was named to the all county
team. By my senior year, I was named to the All-State and
All-America team. I even went on to wrestle NCAA Div I for
four years in college. Not bad for a fat kid. Get this, my
senior year in college I wrestled in the 197lb weight class.
That's less than I weighed as a sixth grader!
I tell you this little story first to take your mind of your
home business woes, but second to illustrate a few points to
you. One person can change your life if you let them.
Finding a good mentor that will support you even at your
lowest points is worth more than any amount of money can
buy. But, don't expect that mentor to have all the answers.
Go out and learn what you need. Make sure you're fully
versed in the fundamentals. After this your only limiting
factor will be you.
One more thing, I started wrestling when I was 12 and I
wasn't that good until I was 18. Developing the proper skill
sets that will work for you based on the fundamentals will
take time. But if you take that time, the rewards will
vastly outweigh the short term growing pains of getting
there. If your home based business sucks right now, so what?
Wrestle with it!
=====================================
Daegan Smith is the Author of "Internet MLM Success" - The
Next Generation in Network Marketing! Learn the Secret to
using the Internet to Exploding your Downline Growth the
Simple, Fast, Rejection-Free Way!" For the exciting
Details Click Here NOW! => www.internetmlmsecrets.com
=====================================
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HOW DO YOU KNOW WHEN TO CHANGE YOUR MARKETING?
When you put an ad in a magazine, send out a s.ales letter, or
put up a web site, you want results. You want your prospects to
contact you and to buy from you; you hope to get a flood of
calls and s.ales.
If your marketing isn't generating the results you want, then
it's time to change your marketing strategy! Don't expect to
improve your results using the same strategy.
Here's an example. A search engine positioning firm I work with
was having trouble generating leads. Yes, in spite of their
superior ability to put their site at the top of the search
engine listings and do the same for their clients, they were
hardly converting any of their site visitors into leads and then
clients. They were getting well over a thousand visitors a week
to their site and generating at best a single inquiry per week.
Think about this for a minute. Most people assume that getting
your web site to the top of the search engine listings will
solve all their web marketing problems. The reality is that it
doesn't matter how many visitors you get to your web site (or
how many s.ales letters you send or ads you place,) if you
aren't generating leads and converting them to s.ales.
The search engine positioning firm I was working with has many
satisfied national clients, are highly skilled and great people
to work with, but their marketing strategy was broken. Their
website looked very similar to their competitors' sites. In
fact, with a lot of information about what they do and who they
are, it read like a blend of the information found on websites
of other firms who offer similar services.
Many small business owners look at their competitors'
marketing materials and cobble together the information for
their own pieces based on what they see. The problem with this
approach is that they are copying a strategy that isn't working
for someone else. Once they publish their materials, someone
else copies the same stuff and tries to make it work. Know
anyone who has done this?
Nine times out of ten, marketing materials put together in this
way lead with the company name and then list services or
features. I can g.uarantee that if you are using this approach
to marketing your business, you’re not happy.
This marketing strategy doesn't work.
Is your marketing working? Ask yourself the following
questions:
- How many leads did my web site generate relative to the number
of visitors it gets?
- How many leads did my ad generate relative to the cost and
number of people who saw it?
- How many leads did my s.ales letter generate relative to the
number of letters I sent out?
Then ask yourself:
- Given the number of leads generated, how many did I convert
into s.ales?
- What was the dollar volume of s.ales generated from each
lead?
It's not a matter of time, either. If your marketing materials
aren't pulling in clients within a few days, they're not going
to do any better if you keep running them for months.
This client had the same problem with his marketing that my Dad
has with his boat; he just couldn't let go. After years of being
dragged up and down a rocky beach, my Dad's aluminum skiff has
lost many of the rivets in the bottom.
Put it in the water and throttle up the outboard, and fine
sprays of water push up through the small rivet holes as you
pick up speed. Everyone in the boat gets an upside down shower.
Wherever you're going, you arrive damp.
Every year, the family tries to get Dad to replace his skiff,
but he's had it so long he can't bring himself to part with it,
even though its not doing the basic job of keeping water out.
Is your marketing like my Dad's boat? You've used it for years
but it's not generating enough new business. If so, then it's
time for a change. It's time to use a marketing strategy that
puts you on top.
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2006 © In Mind Communications, LLC. All rights reserved.
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The author, Charlie Cook, helps service professionals, small
business owners and marketing professionals attract more clients
and be more successful. Sign up to receive the F.ree Marketing
Strategy eBook, '7 Steps to get more clients and grow your
business' at www.marketingforsuccess.com
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within the
Home Business & Marketing Options ezine.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party!
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