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Date: January 31, 2006
Home Home Business Options Home Business Training Home Business Marketing
Ezine
Bryan Thorby
Publisher
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
In This Issue:
Thoughts of the Day
Article 1: 4 Powerful Ways To Generate A Traffic Stampede
Article 2: Great Online Resources for Webmasters
Article 3: Avoiding Home Business Scams
Resources
Disclaimer & Privacy Statement
I hope all is well with you and your business.
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All the best for a successful week,
Bryan
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THOUGHTS OF THE DAY
"Anything can be achieved in small, deliberate steps.
But there are times you need the courage to take a great
leap; you can't cross a chasm in two small jumps."
-- David Lloyd George
I have learned that success is to be measured not so much
by the position that one has reached in life as by the
obstacles which he has overcome while trying to succeed.
-- Booker T. Washington
ARTICLE #1
4 Powerful Ways To Generate A Traffic Stampede
Whether building or growing your online business, you
need 3 basic elements to succeed: something to sell,
copy that sells it and traffic generation to drive
visitors that will buy.
Weakness in any one of these areas can very severely
impact your results frustrating you beyond belief.
These 3 building blocks may not be new for you, but
I bet that you have tended to think about them as
islands, each of which you must master in order to
achieve online business success?
ONLINE BUSINESS SUCCESS ECOSYSTEM
Suppose you have spent thousands having a bang-on
sales letter written for your business, and you
are able to draw some significant traffic to your site.
You'll sell products won't you?
Of course, however, what happens if your product (or
the product you are selling) is not of high quality
or is not significantly percieved as offering value?
First, you will get many returns resulting in lower
profits, additional service fees, additional support
costs and possibly losing your ability to take payment
online.
Second, a bad sale, even if not returned, will not gain
you additional word-of-mouth sales. In a niche market,
this means you will certainly miss out on capturing
your market. In a mass market, this means you have
significantly hurt your chances for successful press,
reviews, interviews and low or no cost advertising
opportunities.
Third, you hurt your reputation for all other business
you want to capture within your market. High equity
business build customer value over time by continuing
to market additional products and services - typically
higher-end over time. By releasing a less than
stellar product, you stop your progress dead in its
tracks.
So, as you can see, marketing strong, in-demand and
differentiated products IS critical to your overall
marketing campaign.
To truly move into advanced traffic generation territory,
we have to think about techniques that will consistently
build momentum and traffic month after month, rather than
one-time traffic spikes that cannot be sustained.
This is important background to these 4 leading traffic
generation techniques.
GENERATING A STAMPEDE OF TRAFFIC TO YOUR WEBSITE
1. Writing Content: There is no better way to virally
spread your thoughts, brand, products and services to
a wide audience than developing content. Writing
articles, audios, podcasts, blogs, ezines, special
reports, rebrandable products, content-rich web pages,
are just some of the opportunities that will both
bring in new traffic as well as build relationships with
your market resulting in more sales and higher value in
long-run.
2. Affiliate Program
When I launched my online business back in 2000 little did
I realize that within 1-year, over 75% of my traffic and
more than 50% of my sales would be generated through
affiliates and joint venture partners. Now with over
1,000 affiliates generating consistent, targeted traffic,
my business largely operates in a completely automated
fashion. I could literally disappear off the face of the
earth for the next 6-months and still see very little
impact on sales. Obviously, to build an affiliate army,
you must own the rights to your own products.
3. Develop Your Own Quality Unique Products
What does product creation have to do with generating
traffic? Actually, quite allot. Even if you plan a
business model around selling someone else's products,
wholesale selling, or advertising revenue, creating your
own product is a MAJOR traffic building technique.
Creating high-demand products will build your brand, gain
you lots of no cost publicity, attract partners and joint
venture your way, build word-of-mouth marketing, open up
many new channels to generate traffic (Try Amazon, Barnes
and Noble, and eBay to start) and can act as a leveraged
stream of income for your business
4. Take Your Message To The Street.
Generating a stampede of traffic often rests on your
ability to convince the market that you are someone that
needs to be checked out and followed. So, focus on
building your visibility through Press releases, joint ventures,
keynote speaking opportunities, local presentations, teleseminars,
seminars, courses, workshops, bootcamps, book reviews, trade
shows, podcasts, radio shows and more...
While these are certainly ADVANCED techniques for generating a
traffic stampede to your web business, they are not difficult,
require no special skills and well within the reach of anyone
looking to break out with their web business this year.
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ARTICLE #2
Great Online Resources for Webmasters
By S. Housley
As the web becomes increasingly more crowded, it is
important for webmasters to take the extra step to make
their web sites user friendly. There are a number of free
resources available to webmasters:
What is a Favorite Icon - Favicon?
Favorite icons, also known as favicon, appear in the URL
bar. When a user bookmarks a specific Web page, that Web
page loads a customized icon into the user's browser,
typically a tiny version of a company or Web site's logo.
Because the favicon is usually displayed next to the web
site address, it can act like a small logo or an icon that
visitors can use to remember the web site or the site
address.
The favicon is displayed next to the Web site's name in the
Favorites list and can also be displayed in the Links
toolbar. When a site has not created a favicon, IE will load
the IE logo into the browser by default. When a user
bookmarks a page, the browser will request a favicon.ico
file from the directory of the Web page. If such a file
exists, then the Web page is using a favicon and will return
the file to the browser. Many browsers support favicons
including all current versions of the major browsers support
favicons, including Internet Explorer 5/6+, Firefox 1+,
Mozilla 1+, Netscape 7+, Opera 7+, Konqueror 3+, Safari and
more. If a particular browser doesn't have support for the
favicon feature, it'll simply ignore the favicon and the
presence of a favicon won't affect that browser.
Webmasters can establish branding by customizing a favorite
icon. The free service from HTMLKit
Custom 404 Pages.
Urls are often mistyped into browsers. When a domain is
correctly entered, but the web pages full url is entered
incorrectly, it is possible to display a custom error page
to web site visitors. By providing users a navigational bar
or assistance rather than a generic error page. The
customized error page will help keep prospective customers
on your site providing them alternatives.
Webmasters should also routinely check their log files and
correct any pages that result in errors. Most log analysis
software will provide the referring document information for
a webpage (the page that the user was at prior to the
current page). Use the web log to track faulty links, if the
links are out of the webmaster's control (a 3rd party),
consider setting up a re-direct and forwarding the traffic
to the appropriate webpage.
Sample Custom 404s -
Navigation
Clear and intuitive navigation is important so that web
surfers can locate the material of interest. Many web
surfers will enter your website and land on a variety of
pages. It is important that they navigate your site
regardless of the webpage they landed on. Links on the site,
should contain text that relates to the linked webpage's
content.
Consider recruiting a child or inexperienced adult to test
your website's navigation. Webmasters can often learn how
others view their website, by just watching.
Webmaster Tools
There are a number of freely available web tools that will
evaluate a site for a variety of things. Most of the online
tools will generate a report and highlight the positive
aspects of the website and possibly the negative aspects of
the website, as it relates to the evaluation.
Web Analyzer Tool -
Search Engine Assessment Tools -
Take a few extra steps to make your site stand up and out
from a competitors.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
ARTICLE #3
Avoiding Home Business Scams
By Bryan Thorby
If you're thinking of working from home you have to realize
that there are a huge number of scams being promoted as
legitimate business opportunities.
If it was so easy to pay a few dollars to make thousands,
wouldn't everyone be doing it by now?
Before investing in a home based business opportunity do your
due diligence. It is your reputation and integrity at stake.
Here are some of the biggest scams out there, how to recognize
them, and how to avoid them.
First, when you see the "Big Money" work from home offer? If
you received it in your email, saw a poster tacked to a bulletin
board or one of those little signs on the side of the road then
you can almost guarantee that it’s not a legitimate offer.
If you saw an ad in a newspaper, a job magazine or on a job
website, then it’s more likely to be legitimate but not always.
Remember always check out any offer, and assume it’s a scam
until you have proof it's not. If it's to good to be true it is.
Envelope Stuffing is one of the most established work from home
scams. The way it works is once you pay your money and sign up
to work from home, you are sent a set of envelopes and ads just
like the one you responded to. Then you stuff your envelopes and
pay to send them out. You could make some money if someone
responds to your ad but the chances are slim. Don't waste your
money on this one.
Home assemblers wanted. Charging for supplies is hard to pin
down to any one scam but it’s the way almost all work at home
scams work. First you will be asked invest in the materials
needed to do the work and then you will be sent very cheap
materials that aren't worth anything like what you paid for
them. Once the product is assembled you'll find that there’s
no one who will buy it.
Quick tip: If anyone asks for money up front run away fast.
A real company should be willing to deduct any ‘fees’ from your
first paycheck. If they won't do that for you, then that’s
because they don't ever plan to pay you.
A variation on the scam common with crafts is that you might
be asked to work at home making clothes, ornaments or toys.
Everything seems legitimate. You've got the materials without
paying out any money, and you're doing the work. Unfortunately
for you, when you send the work back, the company will tell you
that it didn't meet their ‘quality standards’, and will refuse
to pay you. Never do craft work from home unless you're selling
the items yourself.
Now let’s discuss home typing and medical billing scams. There
are lots of work from home scams that will lead you to believe
that they have more work than they can handle so they need
people to work from home. What will happen? You will be told
that you would be typing documents, or entering medical bills
into a computer. These scams have one thing in common. They say
all you need is your computer and then all you have to do is
buy their special software to do the job.
This software might appear to be from a completely unrelated
company, but don't be fooled. The whole reason the work from
home ad was there to begin with was a sneaky way to sell you
their software.
As you can see running a home business that involves you
working for one company is a bad idea. You don't know with whom
you're dealing. Remember even with entirely legal work at home
offers that does pay you for your work, you still won't make
nearly as much money as you can with your very own home
based business.
===========================================================
About the author:
Bryan Thorby is developing an Internet Home Based Business
providing information and resources to assist others in
the development their successful home business.
Publisher of the "Home Business & Marketing Options" ezine.
home-business-and-marketing.com
And developing a network of niche and resource websites
home-business-and-marketing.com/network
===========================================================
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DISCLAIMER & PRIVACY STATEMENT
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within the
Home Business & Marketing Options ezine.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
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Bryan Thorby
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