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PROSPER ONLINE TIPS
Bryan Thorby
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: July 10, 2007
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: All about Drop Shippers
Article 2: Attributes of a Successful Selling Strategy
Article 3: Marketing and Selling on the Internet
Resources
Disclaimer & Privacy Statement
I trust all is well with your efforts to Prosper Online.
The promise of earning profits without really doing much of
anything has enticed a lot of people towards affiliate marketing.
As an affiliate, all that is required of you is to simply place
the merchant's ad on your website. Then after that, you
virtually do nothing but wait for anyone to click on the
merchant's ad and later collect your profits. Easy, right?
Well, not quite often. Many affiliates earn almost nothing
from their affiliate programs simply because they do nothing.
Remember that affiliate marketing is but another form of
marketing, and you'll definitely need to market your merchant's
product for you to earn something.
Successful affiliates in any affiliate program simply don't sit
there and wait for money to come. Why? Because there is no
money in simply sitting and waiting. If you want to be
successful in affiliate marketing and if you want to continually
grow your affiliate checks, you've got to do something. Think
of ways on how to promote your merchant's business and products
better. Think of ways on how to induce other people to click on
the link or ad provided to you by your merchant. Think of ways
on how to make your affiliate sales increase!
To your Online Success,
Bryan
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Once you find something you love to do, be the best at doing it.
-- Debbi Fields
A true friend is someone who thinks that you are a good egg
even though he knows that you are slightly cracked.
-- Bernard Meltzer
Success to me is not about money or status or fame, it's about
finding a livelihood that brings me joy and self-sufficiency
and a sense of contributing to the world.
-- Anita Roddick
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All about Drop Shippers
The small business has a problem when they first start their business with finding a reasonable priced storage place. It is necessary to have a place to keep product stored until ready to put them in your retail outlet. This is expensive and a waste of space. That is why the sudden boom in having an online store. A small businessperson can set up their store from home and monitor it from home. The profit margin can be very high depending on the amount of time you spend searching for the right product and the right drop shipper. The right drop shipper is everything in the virtual online store.
The drop shipper helps you to get rid of all the issues that slow you down and cost you money. The advantages of using the right drop shipper can make or break your business. The following is a brief description of the advantages you as a business owner benefit by using a good drop shipper.
- First drop shippers do the research for products and provide you with their lists and catalogues of available items at trade prices. It is up to you to sell any of these items by any method you wish.
- You make the sell and receive payment before the drop shipper fulfills the order.
- Drop shippers package your orders so you never have to package an order again.
-Drop shippers send your orders out to your customers saving you a trip to the post office plus your name and address is on the product.
- Since your name and address is on the product, the drop shipper becomes invisible to your customers leaving you as the only person for them to contact.
- Drop shippers hold the entire product so you do not have to lay out many cash for product. You can spend your full focus on marketing and taking the money to the bank.
These are just some of the advantages of working with a drop shipper. The more reputable drop shippers offer you online help, your own web site and to a degree will advise you of the on going products that are hot in the market for today's sales. Remember in today's world product changes often as does the consumers need for the product. That is why it is very important that you work with a reputable drop shipper that can help you to keep a breast of what is going on today and what tomorrow looks like.
The drop shipper is the heartbeat of your company. Remember in order to maintain a good standing all the way round keep informed and up to date on all that is happening in the wholesale market. Use good senses when selecting a drop shipper to avoid fraud and misleading your customer do research on the different companies that offer the service. When you find the company, you are satisfied with then it is best to stick with the company you trust. The drop shipper is more than glad to let you know their ratings and the BBB will inform you of their business practice. The BBB is a good place to start your research on a drop shipper that you feel will fulfill your needs for your business. You should have in mind the types of products that you want to sell and how you want to handle your company then selecting the drop shipper will be a lot easier.
Click Here for More Dropshipping information and resources
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Attributes of a Successful Selling Strategy
The first attribute of a successful selling strategy is a website that provides information about the products and the service they are providing. The advantage of that is we can sell those products and services online. Selling is a talent to be cultivated. It requires a lot of understanding to find what the customer is looking for and then fulfilling his needs.
It is very important to get the complete attention of reader. The content of the message should be make reader think. This can be achieved by using power words, along with color and visuals. Once the attention is grabbed, it should be retained till the end of the message. The customer should be prompted to take some action and their involvement should be sought. They can be made to sign up for newsletters or can be made to take the survey by visiting the company’s website.
The consumer should be convinced to buy the product. All the features of the company should be specified, with the more relevant ones on the top. They should be explained logically through these points how the products will fulfill their needs or solve their problems. It does only by convincing the customer about this will motivate them to buy the product. They should be made to understand what wonders the product can do to him. Strong emotional words should be included in the sentence. The customer should either fear the loss of the product if he doesn’t buy it in time or he should be given the greed of the advantages the product can provide. These reasons will create an emotional impulse and will make them think that they have no other option to buy it. They will have a logical reason to make the purchase. The emotions of the buyer should be manipulated with words.
Something like ‘limited edition’ or ‘limited period offer’ will create a sense of urgency. The customer thinks that he should get this product somehow. It’s nice to have sales often, especially to clear out old inventory in the name of some offer. The products which have an obvious damage should be sold out at a special price. But the damage should be mentioned to the customer. If it’s not mentioned, the first time the customer will be tricked into buying something, but he will loose trust and won’t come back again.
Always hold seasonal sales and offers. Since all the competitors will be giving out different offers to attract customers, it’s a good point to have one, too. But it should be remembered to not to imitate anyone. Only a unique offer will make the customers not go to the competitors’. Once in a while offer free shipping offer also works. A condition like if a customer spends particular amount of money, all items will be shipped for free. This is another attractive deal which will surely tempt the customer. Thanks to search engines and online stores anything can be purchased from the comfort of the home. Give away free sample to the customers or keep a pre-sale price for introductory products. The customers won’t think twice to spend a little money to try something new.
The ending of the sales message is where most people mess it up. The whole efforts will be wasted if the customer gets a second thought. He should be convinced, by nice words, to buy the product till the very end. The content should be arranged with care. The key is to tell the customer what to do exactly after he finishes reading the matter, like ‘Grab the golden opportunity now’ or ‘pick up the phone and dial the number right now’, etc. Do not include links or short advertisement of other products or services. This will shift the focus of the reader and he might have a second thought. A list of the existing customers should be maintained and from time to time special offers should be mailed to them. So basically the whole idea is to influence the mind of the customer until he buys a product.
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Marketing and Selling on Internet
Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information management and customer service. Ever since the advent of Internet, it is widely used for all kind of purposes. Among the advantages of Internet, some helps in doing business, shopping, etc, from the comfort of the house. According to a research, a quarter of the Internet users shop online. It has also helped grow electronic commerce and Internet marketing is a part of electronic commerce.
Direct marketing techniques like radio and television commercials, mails, and newsletters are the inspirations for Internet marketing, which involves direct response marketing strategies and is rapidly growing. Business-to-business, also known as B2B, and business-to-consumer, also known as B2C, are the two business models to which Internet marketing can be linked. B2C companies were the first to start when Internet marketing originated. They are companies that sell directly to the customers. B2B companies are meant to do business with each other.
Websites built for Internet marketing are slightly different than others. There are peer-to-peer modeled websites which are used to exchange products and services between each other. Other is name-your-price, where the customers have to specify their price range that they can spend and select products that fall in that price range. Priceline.com is an example of such a website. Amazon.com is a website which is based on find-the-best-price model, where customers can find the lowest prices. Last are online auctions sites, where items are bid. Ebay.com is an example.
The companies who use Internet marketing are at an advantage. They don’t need to put in huge amounts of energy and time in Internet Marketing like other traditional methods. With the help of only few resources national and international markets can be reached. Because of very low investment, even small businesses are turning to online marketing. Websites and blogs have been developed for this purpose. Internet marketing is advantageous in the sense that the data is easily available on the Internet. Newsletters can be directly sent to customers and if it doesn’t contain the information they are looking for, they can search for information about the product online, make a decision and purchase it online itself.
One of the factors that hinder the growth of online marketing is delayed loading of the page. The web pages that take a lot of time to download test the patience of the consumer. To add to that, if the businesses design complex web pages with lots of graphics and animations, it will slow down the speed even more. Another minus point of online marketing is that the customers cannot feel, taste, smell or try products in order to make a good decision. To over come this, some of the online stores have created liberal return policies with the help of which the customer satisfaction is guaranteed.
Another biggest threat of online shopping is identity theft. Paying online using credit cards, e-checks are susceptible to hackers and information can be stolen and used. Many hackers and websites have been caught who were involved in buying and selling of personal information. Most of the websites have taken measures and incorporated good security on their websites. One of the best methods is encryption. When the data is being transferred between two computers; there is a possibility of a hacker intercepting it. So the data is changed by applying some encryption algorithm and is sent through the network and upon receiving, the decryption algorithm is applied to bring back the data to its original form.
Online selling is influencing all kinds of businesses like banking, advertising, music, etc. Instead of going to a store for buying cassettes and CDs, music can be bought online. Bank transactions like depositing, withdrawing, transferring funds, and paying bills are all performed online. Billions of dollars are invested every year in online advertising alone.
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within
Prosper Online Tips.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party!
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