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PROSPER ONLINE TIPS
Bryan Thorby
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: July 17, 2007
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: Can You Really Use Articles To Build Your List?
Article 2: The 3 Best eZine Formats
Article 3: 7 Surefire Ways To Increase Your Traffic Starting Yesterday
Resources
Disclaimer & Privacy Statement
I trust all is well with your efforts to Prosper Online.
Which One is More Important – Product or Mailing List?
If you ask this question:
“Which one is more important – the mailing list or the product?”
most marketers would answer you, “The mailing list”.
Principally, it is all about product demand so if there is no
product if there is no demand! A mailing list represents the
demand.
If you frequent the Joint Venture forums and membership sites
you will find that product and service owners need mailing list
owners more than the other way round. This is because the
mailing list owners have the prospects that the other type
of partner is looking for to sell to.
And if you are a mailing list owner, you do not have to
necessarily make money from selling your own product. You can
sell advertising space or craft a Joint Venture with product
owners in return of commissions, recurring or not.
Most of the biggest success web businesses on the Internet today
often establish the mailing list (or subscribers) first before
the product.
To your Online Success,
Bryan
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Don't sit down and wait for the opportunities to come.
Get up and make them!
-- Madam C.J. Walker
Life is either a daring adventure or nothing.
-- Helen Keller
The best way to prepare for life is to begin to live.
-- Elbert Hubbard
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Can You Really Use Articles To Build Your List?
Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.
One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.
Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.
Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.
Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.
There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.
Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.
In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.
With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.
You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.
Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.
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The 3 Best eZine Formats
eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article.
Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.
The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.
While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.
You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.
The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership
Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.
Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format.
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7 Surefire Ways To Increase Your Traffic Starting Yesterday
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.
So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.
If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.
To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.
1) Invest in good advertising with search engines
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.
2) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7) Lastly, Offer newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within
Prosper Online Tips.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party!
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