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PROSPER ONLINE TIPS
Bryan Thorby
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: June 19, 2007
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: How to Use Overture to Identify a Hot Demand
Article 2: Looking for Problems to Solve via Forums
Article 3: The Importance of Updating Your Blog Often
Resources
Disclaimer & Privacy Statement
I trust all is well with your efforts to Prosper Online.
Finding the right niche for what you have to sell isn’t really
all that difficult. Just think about who the people are who
would be most interested in what you have to sell. For example,
if you have concocted a shampoo formula that will take chlorine
out of a person’s hair, you can’t compete with giant companies
that sell shampoo but you can narrow your market down to a
niche and target sales to those who have swimming pools.
You buy a domain, and build a website to advertise your product
JUST to people who have swimming pools.
In essence, niche marketing is selling a product or service to
those who want or need the product the most.
To Your Marketing Success,
Bryan
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Nothing will ever be attempted if all possible objections must
first be overcome.
-- Samuel Johnson
Trust yourself. Create the kind of self that you will be
happy to live with all your life.
-- Foster McClellan
You must take action now that will move you towards your
goals. Develop a sense of urgency in your life.
-- Les Brown
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How to Use Overture to Identify a Hot Demand
The Overture Search Tool is a wonder to behold. There are so many tools and so much help available at the site that when you visit you will be asking why nobody has told you about this before now. The costs are small and the services are large and extremely helpful to Internet entrepreneurs. It is free to join the site and there are so many ways for you to help yourself. You can locate the best keywords for your business you can find out what the top bid is on the best key words and you have to opportunity to place a higher bid. For only the very small price of $1.99 you can get even more help….and from professionals.
There are a couple of differences to take note of, however. The free service gives you access to the STST. The way that overture will make a profit here, since the service is free, is by selling you the best key words. There’s nothing wrong with that…everybody has to make a profit to stay in business. The Keyword tool on Google gives a complete different set of Keywords. They don’t sell the keywords so it makes you wonder which list of Keywords are the best.
If you have not yet made use of Overture, this is certainly a tool you should take the time to explore. Bidding very high on the best Keywords can move your advertisements into the top ten search results in the major search engines very quickly.
We all know that search engine optimization (SEO) is the key to making sales and making use of Overture is one of the best ways to accomplish that task.
Overture was originally named GoTo.com. It changed its name to Overture in October, 2001 and was purchased by Yahoo in 2003.
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Looking for Problems to Solve via Forums
Niche marketing as its best helps to solve real problems that real people live with everyday. If you can come up with a product or service to promote in a niche market that will help people solve their problems then you will have a money making niche market website and can quickly build a long list of potential customers.
The things that people view as ‘problems’ run the gauntlet of possibilities… everything from a hang nail to a golf swing to a chronic disease are people problems that they are looking for help to solve.
A good way to find out what people consider a problem is to visit the online forums. People talk about anything and everything online. They discuss subjects that they wouldn’t talk about with their best friends for the simple reason that they can remain anonymous. They look for solutions online for the very same reason. By visiting forums and taking note of what people are most concerned about you can search the Internet for products and services that will help them solve those problems. Gather the information about the topic. Write or have written for you articles about the topic. In this way you can find a topic and build a content-rich website for niche marketing that helps with the problem you have identified and that will serve the needs of people.
An additional way to use forums to help you build a niche market website is to join a forum, identify the problem being most often discussed, post a question that will produce many responses and use those responses to write an e-book on the topic. The fact is that many people will buy an e-book that is filled with information they could actually gather for themselves. They will also purchase e-books that will tell them what other people with the same problem they have think about or are doing about their common problem.
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The Importance of Updating Your Blog Often
What is the importance of updating your blog often? Some might see no value in it; and might instead create multiple blogs, each of which they attend to for only minutes each week. Other blog owners see the importance of updating your blog often—and will spend 3-4 hours each day updating their blogs with news and ideas.
From both a technical marketing viewpoint and a social marketing viewpoint, updating your blog often is one of the best ways to maintain a constant stream of traffic.
From a technical viewpoint, new and unique content makes your blog look better to search engine spiders; this, in turn, gets your blog ranked higher. Additionally, from a technical viewpoint, updating your blog more frequently will allow you to get pings accepted more frequently, which means your blog will spend more time on the front page of blog directories.
The importance of updating your blog often also comes into play if you wish to integrate extensive social marketing into your overall blog marketing plan. Most people don't realize this, but marketing is often all about the human connections.
You don't need to be a technical wizard if you forget about profits for a few minutes and instead concentrate on making human connections with other blog owners who share similar interests. One of the best ways to achieve this is by keeping an updated blog, which will give other bloggers the incentive to drop by each day, post new comments on your blog, and refer their own blog readers to your blog. The importance of updating your blog often is crucial.
And there you have it: the importance of updating your blog often is paramount to success. Whether your goal is to use your blog for social marketing or technical marketing, you will have to update it often with unique and interesting content if you want to build an atmosphere that encourages return visits.
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within
Prosper Online Tips.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party!
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