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PROSPER ONLINE TIPS
Bryan Thorby
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: June 26, 2007
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: Have Your Own Voice Through Creating Special Reports
Article 2: Three Notable Affiliate Marketing Mistakes
Article 3: Telling Good Traffic from Bad
Resources
Disclaimer & Privacy Statement
How are your efforts to Prosper Online going?
The most important and indispensable thing to assure your
success in affiliate marketing is your own website. The first
step in any successful affiliate marketing business is building
a good, credible and professional looking website. Your website
is the jump off point of all your marketing efforts.
Therefore, you must first build a user-friendly website, that
will attract your prospects and motivate them to click on the
links to the products and services you are promoting and make
a purchase. You must first focus your efforts in building a
website that will cater to what your prospects need.
Above all else, make your website full of original, relevant
and useful content. The most important thing you should consider
is that almost all web users go online to look for information,
not necessarily to go and buy something. People will love
articles that are appealing and helpful. Keep in mind that, on
the internet, content is still king and good quality content
will not only build your credibility, it can also help you
achieve a higher search engine ranking. By posting relevant
and useful articles, you establish yourself as a credible expert
in the field, making you a more dependable endorser of the
product or service you promote. Establishing a good name is a
good step in building up a dedicated consumer base. Dedicated
customer bases are the life blood of affiliate marketers.
To your Online Success,
Bryan
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Take the attitude of a student, never be too big to ask
questions, never know too much to learn something new.
-- Og Mandino
Keep in touch with your soul by developing your technique.
There are no mistakes, so... just work.
The more you work the more you'll figure out if that's
your bliss.
-- Fernando De Araujo
I didn't know how to manufacture an opportunity, but I
was determined that when a chance came my way I would
be ready.
-- Sheila Chandra
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Have Your Own Voice Through Creating Special Reports
You're probably searching for additional revenue streams to keep
your business solid and secure in this contracting economy and
uncertain world. Producing specialized content for sale is one
of the fastest, most reliable methods of making extra income fast.
Writing a "white paper" or a special report, is a great way to
set yourself up as an expert in your field, and share valuable
information with your prospects.
You may already have most of the ingredients for an e-book or
special report in your files or archives. Find out which
ingredients make customers willing to pay you for material
available from other sources, and what elements you should
include in your marketing copy to spark their interest in
buying now.
Here are the steps to take when writing your special report:
· Have your end goal in mind before you start.
· Do you want to find a way to increase sales, while
reducing your cost to acquire those sales?
· Who are you trying to impress and what is important to them?
· What distribution method will be best?
· How many people do you want to impact with this report?
· Make sure the layout of your special report looks pleasing,
and is very easy to read.
· Keep in mind that it’s basically salesmanship in print.
· Keep your facts accurate, very brief and to the point.
The denser your information, the more valuable and more likely
to keep the interest of your reader.
· Write an attention getting headline. 95% of your readers will
decide if they will read your special report based totally on
your headline, so make it great and make it benefit driven.
Get it on the web. When emailing others, include your white paper
URL in your SIG line of your Email or include the URL when
promoting your special report on Email discussion lists.
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Three Notable Affiliate Marketing Mistakes
It isn’t hard to set up a good website and start and affiliate
marketing career. It isn’t hard at all to find affiliate
marketing opportunities on the internet. However, it is a very
simple thing to make deadly mistakes that will insure your
failure to thrive at affiliate marketing.
One of the most notable affiliate marketing mistakes is to think
that all you have to do is find the ones that pay the most,
sign up, drive traffic to that site through your affiliate link
and you’re all set right? Not exactly.
It’s great to choose an affiliate program that pays a high
percentage, but that’s not the most important thing to consider.
It’s much more important to find a quality affiliate program that
meets certain criteria.
Here are three mistakes you don’t have to make:
1. You want to make sure the product is a proven seller.
You don’t want to waste your time and money driving traffic to
a site that doesn’t convert. Find one with a good conversion rate.
2. Make sure the site you become an affiliate for protects its
affiliates, and has your best interest at heart. Look for one that
provides banners, e-mails, and other tools you can use to promote
the site. Also, make sure that there is only one payment option.
As an affiliate marketer, you need to be sure that you will get
credit for your referral. If there is more than one payment method,
you can get shortchanged.
3. Do not choose an affiliate program that promotes an e-mail
course. Nothing is worse than becoming an affiliate to a site
that’s first goal is to capture e-mail addresses, and then tries
to make the sale second. As an affiliate marketer, you need to
capture e-mail addresses, then to convert that prospect into a
sale. Stick with affiliate programs that aren’t focused on
capturing leads because it’s simply not in your best interest.
Build your own list, not someone else’s.
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Telling Good Traffic from Bad
Everyday that goes by you can bet that any serious website
owner is wondering how to get more traffic to their site.
This intense desire to generate more clicks makes virtually any
online entrepreneur easy prey to many of the traffic schemes and
scams that pervade the Internet.
Wild promises of high volume traffic and big bucks often separate
even the most savvy business person from their money because
they want to believe the promises made by these traffic hucksters.
The problem is that high volume doesn’t necessarily translate
into a high sales rate.
The visitors who come to your website as a result of a desire to
find out more on a specific, niche topic, not as a result of exit
traffic or membership in a safe list where members simply pitch
each other. Good traffic comes from people clicking links on
topics targeted to their interests and getting directed to a
website containing information they want and expect as a result
of clicking the link. The bottom line is that when you get right
down to it the best and most dependable sources of targeted
traffic come from links that people click.
Being able to determine which clicks actually result in sales is
vital. To track conversions from click to sales, depending on
the type of shopping cart software you are using, you can then
create a custom order confirmation page - i.e. the page that is
displayed once the transaction is complete. This is very easy to
do if you're using a payment processing service such as PayPal.
It's well known that each search engine and each web site has a
particular type of user (age, interests etc.), and they'll all
have different triggers leading them to purchase. All of these
things are important for you to know so that your advertising
dollars will be spent in the most advantageous places.
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within
Prosper Online Tips.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party!
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