| Home-Business-and-Marketing.Com |
|
Date: June 6, 2006 (06/06/06)
Home Home Business Options Home Business Training Home Business Marketing
Ezine
Bryan Thorby
Publisher
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
In This Issue:
Thoughts of the Day
Article 1: Targeted Content Can Increase Affiliate Sales
Article 2: Optimize Your Website for Search Engines
Article 3: Article Marketing Just Got Easier For Content Publishers Thanks To RSS Syndication Technology
Resources
Disclaimer & Privacy Statement
I hope all is well in your business development.
One of the strategies I use online to market products is through
Pay Per Click - PPC.
Although pay per click advertising has lost some of it's shine
it is still one of the best, fastest, and most effective methods
of advertising on the web.
It is true that pay per click advertising is only worth it if
the ratio of clicks to sales is good. Some of my campaigns have
been costly. I thought the product was great but the people
clicking through were not buying. A lot of my click throughs
only cost about five cents each.
Pay per click advertising is better than high search engine
rankings because the ads can be viewed online in just a few
minutes while changing your web page content to improve your
rankings can take weeks or months.
There are many different companies that offer pay per click
advertising. I primarily use Google's AdWords. Google estimates
that over eighty percent of internet users visit Google as a
search engine.
Pay per click advertising campaigns can be very effective if
your ad is well written and if your target site helps to
complete the sale with the customer. Without these elements,
pay per click advertising is simply a waste of your valuable
time and money.
To your Home Business success,
Bryan
SPONSOR AD
Are you an experienced Network Marketer?
Do you have business building success?
Do you understand the potential of Network Marketing?
If you answer YES then join with me at Success University
for only $2. I have an awesome upline producing a significant
spillover.
For only $2, you can now get started with Success University.
What's even better (we think) is that this nominal processing
fee will be donated to "Feed the Children" - a non-profit
organization providing humanitarian support world-wide.
All of the details are available to you immediately by visiting
the Success University Web Site
Not making a move now could prove to be something you regret
for years to come. Learn about this exciting opportunity and
literally WATCH it happen!
See you at the top!
Visit Success University Now
SPECIAL REPORT
The 5 key strategies you NEED to catapult
your online income to over $100,000 per year!
Discover how one guy has made over $3.5 MILLION in online
sales in the last 365 days using these exact e-mail
marketing techniques and tools...
PLUS, read case studies of REAL PEOPLE who increased their
incomes by 242%... $80,000... even $200,000 using these
strategies, too!
To read this exclusive report, visit:
www.marketingtips.com/mailloop
THOUGHTS OF THE DAY
"Our greatest weakness lies in giving up.
The most certain way to succeed is always to try just
one more time."
-- Thomas Edison
"You have no control over what the other guy does.
You only have control over what you do."
-- A. J. Kitt
ARTICLE #1
Targeted Content Can Increase Affiliate Sales
Cody Moya
Less than a decade ago, Amazon.com, an upstart little online bookseller, started a unique new business model: have other people's websites sell books for you.
It made so much sense that other booksellers started doing it as well: have fishing websites sell fishing books, and needlepoint websites sell books on knitting and crochet. Any site that sells a book, they decided, deserved a piece of the profits made from the book.
Affiliate sales program today still make up a large chunk of Amazon's sales, although many other innovative online business models have come into practice. And with several years of experience, those affiliates have learned a number of tricks to maximize their book sales. These tricks don't work only with books, but with any number of affiliate programs.
Know Your Customer
Affiliate sales sites that try to sell everything are going to be a turnoff to the average consumer. Even though the Internet is an anonymous electronic force, consumers want to feel as if the website owner knows about and cares about them as individuals, and a website that tries to be Wal-mart to you is going to get exactly what it deserves nothing.
At the same time, if you understand the type of person coming to your website and you can deliver to them items that they really want and need, you're going to get a repeat customer.
Ideally, your affiliated sales should take place within articles or in the right sidebar of your website, and when your customer sees the item you're selling, they should instantly want it.
Use Targeted Content
Once you know exactly what you should be selling to your customer, you can target your content to support those sales. Consumers, more than anything else, want information on products they may want to buy.
And those who sell products depend on "buzz," people like you talking about the product's advantages and disadvantages, to get those products sold.
Targeted content can be the obvious reviews of books, new products, etc. But it can also be things like descriptions of fishing trips where you drop in links to affiliated products you actually used.
For instance, if you caught a huge bass last weekend using a particular lure, you can drop in a photo of the lure, linking the photo and a text reference to your affiliated sales page where you actually allow the consumer to purchase that lure.
This is a trick that television networks are just catching onto. While recent fashions may have been largely driven by the clothes characters wear in popular TV shows, there was no way to purchase those fashions without searching for something similar throughout stores.
Just this season, networks are starting websites where you can purchase the sweater Jennifer Aniston wore, or Tom Welling's jacket, even funky new glasses frames. It's the ultimate targeted-content model, if they sell it right.
You probably don't have a network to sell your products on. But you can develop a dedicated audience that knows your recommended affiliate products are good, reliable, and exactly what you say they are.
Develop a Reputation
The largest sales driver online is trust. This is a rare commodity in today's world of corporate scandal, downsizing, and sell-it-now trends. If you can develop a growing loyal customer base who know they can trust you, you are guaranteed success, no matter who tries to move in on your territory.
One of the best ways to do this is by writing excellent reviews. Another is by giving information away on your website. You must be able to write well to do all this, or at least contract with article broker like www.YourOwnArticles.com.
To grow your customer base, you must expand your communications outside your own website. You must be able and willing to distribute articles to other newsletters, websites, and content distributors who are willing to print your information and retain your personal name and URL in a resource box attached to the article.
You also must be honest about the items you write about. If it's junk, you should be willing to say it's junk. You won't sell many of the junky things, but you'll gain something priceless: respect from your customers.
----------------------------------------------------------------
ABOUT THE AUTHOR:
Cody Moya writes about Article Marketing in his free 50 parts
course on Article Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: www.articlemarketingcourse.com
----------------------------------------------------------------
ARTICLE #2
Optimize Your Website for Search Engines
by Sharon Housley
Not only do you have just a few seconds to grab the
attention of the web visitor, content developers must
perform well within search engine searches so they are
"found"when web surfers search on related keywords or
phrases. In order to perform well, a website must have
traffic. Decent traffic will result if a website ranks well
in search engines, that is why strong placement in search
engines for critical keywords and phrases is essential.
When struggling with search engine optimization just go back
to the basics. What do search engines want? Search engines
want to return search results, that are relevant and useful
to the searcher. Webmasters can help search engines discern
what keywords or phrases their site relates to.
Search Engine Optimization Dos
1. CSS - Cascading Style Sheets.
Use header tags and cascading style sheets in your website
design. Many search engines value H1 and H2 tags more than
others. The assumption is that header tags are used to
highlight the most important items or themes that appear on
a page. By using header tags, webmasters can bullet those
keywords or phrases they deem to be most important. The CSS
file will help your site load quickly and provide a
consistent look and feel throughout the website.
2. Titles.
A website is the collection of webpages under a single
domain. A webpage refers to a specific page within a
website. Unique page titles throughout a website is
important. Websites typically contain many webpages and
using unique titles on webpages will help highlight
different key phrases while uniting all the website content
in a single theme.
3. Related Links.
Links from related or relevant sites are more important than
generic links from unrelated websites. Links are seen as
"votes" of quality content. Search engines weigh links from
websites that contain related or similar content more
importantly, than links from unrelated websites. Work to
obtain relevant quality links from related or authority
websites.
4. Anchor Text.
Vary anchor text. Use a variety of phrases to link to a
site. Using different anchor text to link to a website is
seen by search engines as "natural" linking. Search engines
use the anchor text of a websites incoming link as part of
their algorithm to determine a websites theme.
5. Copy.
A minimum of 200 words of copy is suggested for each web
page. In order to spider a site a search engine must have
sufficient copy to spider. Less does not necessarily mean
more, when it comes to search engine ranking. In general try
to keep copy "above the fold", so that visitors don't have
to scroll. Copy above the fold is usually sufficient to
determine the context of the webpage.
6. Fresh.
Keep it fresh. Search engines take notice of how frequently
content is updated or added. Search engines spider websites
that update content on a frequent basis at regular
intervals. Add new content or webpages daily or weekly to
increase a search engine spider's frequency.
7. Consistent.
Provide quality, consistent, fresh content. Consistent
related content is critical to encouraging both visitors and
search engines to return. Providing consistent quality
content encourages links which will increase a websites
popularity.
8. Themed.
Relate the contents of a website by a single theme. Uniting
content using contextual words will help websites rank well
for less critical but very targeted related keywords and
phrases.
Search Engine Optimization Don'ts
1. Keyword Stuffing.
Don't stuff web pages with keywords that is similar to or
the same as the webpages background color. Most search
engines have ways to detect keyword stuffing. Keyword
stuffing will likely result in a search engine ban.
2. Cloaking.
Cloaking is when the website identifies the IP address of a
search engine spider and feeds the spider content that it is
not really on the page. Essentially the search engine sees
optimized content that is not currently on the web page that
it is spidered. It is difficult for search engines to detect
cloaking, but if a site is banned or cloaking it is very
difficult to convince a search engine to relist the content.
3. Don't Sacrifice Quality
Don't sacrifice quality for optimization. While search
engine optimization is important, it is equally important
that the content on a webpage should make sense. Placing
well in search engines at the expense of a quality
professional image with decent web copy, will not usually
result in sales. It is a matter of striking a balance.
4. Spam.
Not much to be said about this one, don't spam. Don't spam
search engines, don't conduct email spam campaigns, and
don't spam forums. Being labeled a spammer is a hard
reputation to shed.
A website is an important part of a business, search engine
optimization is a business investment and requires attention
and effort in order to succeed. Website creation is more
than just pretty images and an attractive design. In order
to "sell" your product or service your information, your
site must be found. Therefore it is imperative that search
engine content is optimized for search engine placement.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
ARTICLE #3
Article Marketing Just Got Easier For Content Publishers Thanks To RSS Syndication Technology
by Cory Threlfall
RSS(Real Simple Syndication) is the BIG... Buzz around
the Internet these days because of its Powerful ability
to syndicate content Effortlessly and Instantly across
the Internet to any website and/or subscriber who
subscribed to that particular RSS Feed with a 100%
GUARANTEED delivery.
What other technology online can guarantee you that?
Email? I don't think so.
RSS is it... Period!
And the crazy thing is, everybody who publishes
content on their website on a regular basis is quickly
adapting because of the many benefits RSS offers
because lets face it, updating content manually on any
given website is a very time consuming task, especially
when you have to do it on a Day In and Day Out basis.
But, by having an RSS enabled website, not only do
you get high quality content INSTANTLY delivered, you
can now give your audience more content with less
work on your part leaving you more time to focus on
other important tasks you might have sitting on the
back burner when you have time.
This is the main benefit RSS Syndication gives the
website owner and/or valued subscriber.
Now that you have some idea of how RSS can simplify
updating content on any given website, what does this
have to do with Article Marketing and how does it
benefit the content publisher who writes the articles?
Well... lets talk about it.
We all know that content is the life blood of the
Internet and is why most people come online... right?
We also know that RSS syndicates content to
whatever website that is RSS enabled and/or
subscriber who uses an RSS aggregator.
The BIG question that's probably floating around in
your head is... how do Article Publishers who write the
articles benefit from RSS Syndication?
The answer is simple really.
Ever heard the phrase... "The Internet Is Nothing More
Then A Numbers Game"?
If not, now you have and that is exactly what RSS
Syndication will do for anybody who does or is just
starting out can expect to benefit from by joining the
Article Marketing game.
Let's talk about this a little more so it's clear in your
mind.
Let's say you write your first article and your manage
to locate, lets say... 20 Article Directories that offer
FREE Article Submissions and offer RSS Feeds to
website owners and to the general public to use.
And lets say that those 20 Article Directories collected
all their RSS Feeds and submitted them to all the TOP
RSS Directories on the web so that website owners
and/or people with RSS Aggregators can locate those
RSS Feeds so they can subscribe to them.
You with me so far?
Now, you go and submit your article to all 20 Article
Directories and wait for their reply to see if your article
got accepted.
You check your Inbox and find that all 20 article
directories accepted your article into their database
and would be syndicating it within the next 24 hours.
Notice I said the word "syndicating". That's because
once your article is approved by that article directory
and because these article directories use RSS
technology to syndicate NEW content to whoever is
subscribed, guess what happens to your article?
It gets syndicated to whoever is subscribed to that
RSS Feed. So if you submitted to all 20 article
directories under whatever category, and there were
200 subscribers per article directory subscribed to that
RSS Feed, guess how many potential customers you
will possibly come in contact with through your articles
Resource Box?
Lets do the math... how's 4000 potential subscribers,
which means you have a potential of receiving 4000
potential visitors to your website of choice... Absolutely
FREE!
That's the power of RSS Syndication and is WHY article
marketing is becoming one of the #1 ways to promote
ANY website online.
I wrote this article just as a quick example of what RSS
Technology can do for anyone using it on their
websites and for those who use articles as part of
their website promotion strategy so you can see how
RSS will get your articles more exposure with NO extra
work on your part.
I truly hope you see the benefits I outlined within this
article and hope you take the neccessary steps to
getting started with writing your own articles, if your
not already, so you too can benefit from RSS
Syndication like everyone else.
So... with that said, what are you waiting for?
-------------------------------------------------------------------------------
Cory Threlfall is the owner of a NEW article directory that
offers FREE Article Submissions and RSS Syndication called
"The Article Syndicate" and welcomes all Article Publishers
to come and register for FREE so they can get FREE
Publicity via e-Zines, Search Engines, RSS Syndication,
Blogs and The Article Syndicate. Go NOW and Register ==>
RESOURCES
WebSite Hosting
My recommendation - ThirdSphere Hosting
ThirdSphere is much more than just hosting.
It is a completely integrated solution that gives you all the
tools you need to effectively design, automate & promote a
highly successful internet business from scratch.
First month is FR.EE Go here to register;
ThirdSphereHosting.Com
Recommended Services
In addition to hosting options you will find my recommended
payment processors, autoresponder and list management.
home-business-and-marketing.com/hosting
Business Management Tools
PromoBuddy - 36 databases which allow you to organize your entire Internet marketing
business.Great software plus Affiliate Program
Research Tool (fr*ee)
searchit.sitesell.com/
Advertising and Promotion
Click here for Advertising rates for Sponsor Ads and Solo mailings
Ezine advertising submission services resources and options here
Post your Classified Ad on the Adlandpro Network
A Swarm of Traffic to Your Site - Targeted prospects
Traffic Swarm.Com
FREE Marketing Information
Sign up for the FREE Nitro Knowledge Learning Series for your weekly dose of Internet success learning
FREE weekly audio Internet marketing training sessions by
Paul Barrs. This weeks session
Subscribe to The Guru Marketer ezine
The 6th Pillar Program. How to succeed at any program, in
8 quick-and-easy Action Steps, one per week.
The 6th Pillar Program
Subscribe to the Freee ClickBank Guru Mini series
Click to get freee series
Articles on Home Business and Marketing related subjects
Freee Ebooks
List Building Options
OptinStorm
ListInferno
ListFlyer
Ezine Fire
The List Machine will help you build a list
The List Machine
Search for Information Products & Software
Search the ClickBank MarketPlace
Training Seminars
How to Attend Powerful Seminars from Home
Seminar Aces
Nitro Webcasts:
NitroWebCasts
DISCLAIMER & PRIVACY STATEMENT
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within the
Home Business & Marketing Options ezine.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party!
CONTACT DETAILS
Bryan Thorby
Marton, New Zealand
webmaster@home-business-and-marketing.com
Home Business & Marketing.com
Mini Site Mastery.Com How to Create and Profit with Mini Sites
4 CD audio training program. Affiliate program
eBooks to Succeed.Com Ebook membership site. Affiliate Program
Career-Related.Com Career advice, information and resources.
Search-For-Jobs.Com
Job Search resources.
Oneworldbiz.net Niche Market Products. Business Opportunities.
www.free-article-directory.com
Submit your articles - receive articles for your website or ezine
www.managing-your-finances.com
Credit Score ebook plus information and resources on Finance
related issues.
www.pet-lovers-info.com
Information and resources for pet lovers.
www.my-niches.com
Niche market information and resources
© Copyright 2004 - 2006 All Rights Reserved
HOME-BUSINESS-AND-MARKETING.COM
Resource Directory
Link Partners Affiliates Ebooks and Software Books on Home Business
Articles Site Map Contact Us About
© COPYRIGHT 2004 -
ALL RIGHTS RESERVED HOME-BUSINESS-AND-MARKETING.COM