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HOME BUSINESS & MARKETING OPTIONS
Bryan Thorby
Publisher
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: March 21, 2006
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: 14 AD COPY TIPS - DARE TO BE DIFFERENT
Article 2: HOW TO CREATE A BURNING DESIRE TO BUY WITH YOUR
SMALL BUSINESS MARKETING
Resources
Disclaimer & Privacy Statement
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Have a great week,
Bryan
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Be active, be energetic, be enthusiastic and faithful, and
you will accomplish your objective.
-- Ralph Waldo Emerson
Whatever you can do or dream you can, begin it.
Boldness has genius, power, and magic in it.
Begin it now.
-- Johann Wolfgang von Goethe
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14 AD COPY TIPS - DARE TO BE DIFFERENT
© By Eva Browne-Paterson - www.evieb.com
I received a question from a subscriber earlier this week and
thought I'd share it with you in case you have the same problem...
"I've found in the last couple of weeks that too many people are
using the same word content in their ads - how they are ever
going to make their ads stand out?"
It's a good question and one that you should really take notice
of. It often looks like the ad copy being promoted for
particular programs is the same and that's because many
affiliates just copy and paste the ad copy from the same
affiliate area.
If you really want to stand out, and you'll need to to make
sales, then you'll need to change the ad copy to sound more like
you and not like every other Tom, Dick or Sally.
Here are 14 ways that you can change the ad copy provided to
most affiliates online and be more original with the ad copy
you submit in your promotions.
Rewrite the copy: Just have a go at doing it. You don't have to
be a great copywriter. Just write from the heart and be honest
and true to yourself and it will come across that way to the
reader.
Use an eye-catching headline: I highly recommend using an
eye-catching headline that will attract attention -- even if
you're being really different. Use different words that stand
out, ask a question or solve a problem to gain attention.
Capitalisation: Only use caps where it's completely necessary.
Usually the headline is one place you can use caps to emphasise
particular words. Throughout the body, having whole sentences
capitalised is a no-no.
Using symbols: If you have space left over in the headline,
that's one place you can get away with using symbols, as long
as you don't go overboard. Symbols can make a headline stand
out but remember, it is the wording that really counts. If you
have spare space in the headline, consider using one symbol
either side of the wording. Or repeat the same symbol twice.
That's about as far as I'd recommend going with symbols...
Use testimonials: Testimonials are a terrific way to let the
prospect know how it will feel when they get their hands on the
product or service that you're promoting. If you don't have a
testimonial of your own because you don't have the product
yourself yet, then borrow some from the main web site or type
the contents of an audio testimonial provided on the site.
These are great resources you can utilise. If there's a
particularly powerful statement in the testimonial, then you
can grab a piece of that statement and make it the headline
for something completely different.
Lower the hype: Don't go overboard and make huge monetary
claims. The FTC don't like it and you're putting yourself and
the publisher at risk of fines of up to $10k. Just be honest.
If someone else made that kind of money, say it... Don't elude
to the fact that you made $25k in your first month when we all
know that's probably a bit of a fib. It's not worth it and your
prospects can see right through it.
Reword statements: Use a thesaurus to come up with statements
that say the same thing in a different way. Thesaurus tools are
found in MS Word and online as well and are very handy indeed.
One exclamation mark: Why waste space with tonnes of exclamation
marks? Using one says the same thing, but 3 or four just screams
"desperate newbie dying to make their first sale!!!!!"
Use up all the space allowed: When you're allowed to use five
lines at 65 characters per line, why not utilise all that space?
I honestly shudder when I receive a solo ad that's seven lines
long... It's a waste of the advertiser's precious money.
Utilise the space you've been allotted to get the message across
and prompt the reader to click through to your site within that
space. Use a formatting tool like the one at www.formatit.com to
space out the ad copy properly.
Tease the reader: Don't worry about informing the reader about
every little feature of your program. That's what the
salesletter is for. The aim of the advertisement is to attract
new prospects to your web site. Tease them by giving them just
enough information to pique their interest and compel them to
click that link in your ad.
Include bonus info: People love a freebie or a discount. Don't
be afraid to include them or let them know what goodies are in
store for them.
Check the spelling: This is a must-do task and also includes
checking the grammar. Make sure your ad will make sense to the
reader. And don't forget question marks after a question.
Prompt the reader: Make sure you prompt the reader to take the
next step. That is to visit your site where the salesletter
will do the selling for you. Creating a sense of urgency helps
and so does a time-limited offer. Use instructions like click
through now, visit our site today, here's the link to click...
You get the idea.
Test your ad copy first: Using free ezine ads is a great way to
gauge the response from your advertising before you go and pay
for advertising. Test them out and get them pulling the
response you really want.
Just dare to be different and you'll notice a great improvement
in the response from your advertising sooner than you can click
the link in the resource box below.
__________
About the Author: Eva Browne-Paterson publishes EvieB's New-Z
and runs Ezines-R-Us.com. She lives in Australia and has been
marketing for over 13 years online. If you're looking for ezines
to test your ad copy in, click the following link to subscribe
with one click to over 20 ezines with a double opt-in reach of
nearly 300k! www.ezines-r-us.com/freeadvertising
__________
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HOW TO CREATE A BURNING DESIRE TO BUY WITH YOUR SMALL BUSINESS
MARKETING
by Charlie Cook
www.marketingforsuccess.com
You could be generating 50% to 100% more s.ales with your
marketing. How? By working with basic human nature to convert
more of your prospects to customers.
Each week 100 or 1000 people visit your web site or read your
small business marketing materials but only a handful of those
are contacting you. You can double the number of people who buy
your products and services and double your pr0fits.
The biggest mistake made by small business owners is that they
treat marketing as if it didn't need to follow basic rules of
human nature. It's like trying to force feed broccoli to someone
who hates vegetables or trying to get a vegetarian to eat roast
beef. Similarly, it just doesn't make sense to try and force
your prospects to do something they don't want to do.
I'm a.mazed at how many people throw away huge sums of money on
a marketing strategy that continually frustrates them and
doesn't bring in the s.ales they need to grow their business.
Here's the simple truth about small business marketing. If you
want to sell to people you need to take into account basic
characteristics of human nature. You can't just get your name
out there or get the name of your product out there and expect
clients to flock to your door. This marketing strategy doesn't
work for small business owners and it won't work for you.
The good news is that it's not complicated or confusing to
market your business successfully and close twice as many
s.ales. All you need to do is understand a couple of obvious
things about human nature and apply them to marketing your
business.
Effective Marketing Is Based On These 3 Rules of Human Nature
----------------------------------------------------
> First Rule Of Human Nature:
People are attracted by solutions to their problems
Your prospects want to know what your product or service will do
for them. They want to know if it will help them solve a
particular problem.
Your marketing should lead with the product benefit and then go
on to explain more about how your products or services help them
and you’ll capture their interest. Lead with pricing, obscure
product names or too much technical detail and you'll l0se your
prospects. Their overriding concern is how your products or
services will help them.
> The Second Rule Of Human Nature:
People forget
Think about your own purchasing behavior. What do you do when
you’re looking for a new computer, a new lawyer, a new
investment, or a new graphic designer? You may have seen an ad
that attracted you or visited a web site that looked helpful,
but can you remember where?
Most people take some time to make their decision, often weeks
or even months. Even if they've read your marketing materials
and even if you've got the perfect product or service for them,
your prospects are most likely going to forget you exist.
80% of potential new business is lost because small business
owners don't have a marketing strategy for following up with
prospects. Each time your prospects hear or read about another
similar service or product your information gets pushed further
down into the recesses of their brain.
Eventually it just gets forgotten and you've lost the sale
unless you have a strategy that helps them remember your
products and services.
> Third Rule of Human Nature:
People want to be confident they are making the right decision
Whether you're buying a new car, a new computer or l.egal or
financial services, you want to know that when you make your
purchase you'll be satisfied with the products or services you
buy. Your prospects are the same. So how do you help them trust
you and your products and services?
Give them proof!
Prospects want to know if your products or services worked for
others and if they'll work for them. When you use referrals,
testim0nials and 'test drives' you provide proof that helps them
feel confident in making their purchase.
Common Sense Small Business Marketing
It's common sense to base your marketing on these three rules of
human nature. If you want to increase your s.ales, you need to
give people the information they want and need to buy from you.
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2006 © In Mind Communications, LLC. All rights reserved.
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The author, Charlie Cook, helps, small business owners and
marketing professionals attract more clients and be more
successful. Sign up to receive the Free Small Business Marketing
Ideas eBook, '7 Steps to get more clients and grow your
business' at www.marketingforsuccess.com
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within the
Home Business & Marketing Options ezine.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party!
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