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PROSPER ONLINE TIPS
Bryan Thorby
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: May 6, 2008
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: Creating Good Content for your Blog
Article 2: Tips for Choosing a Domain Name
Article 3: Tips for Gaining in Google
Resources
Disclaimer & Privacy Statement
I hope all is going well with your efforts to Prosper Online.
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To your Online Success
Bryan
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The Renegade Networkmarketer
If there was one thing I wish I'd learned when I first got in
network marketing, it would have been this .
How to have pre-qualified, highly-interested prospects come
to ME ! Now that I know, I,ve been able to sponsor more in
one week than I used to in a year !
The Renegade Networkmarketer
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Take chances, make mistakes. That's how you grow.
Pain nourishes your courage. You have to fail in order
to practice being brave.
-- Mary Tyler Moore
Dream what you want to dream; go where you want to go;
be what you want to be, because you have only one life
and one chance to do all the things you want to do.
-- Unknown
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Creating Good Content for your Blog
Many online retailers today have begun to use blogs to increase traffic to their websites.
These retailers attract potential customers by offering articles and website content that is
relevant to the interests of site visitors. This can prove to be a very profitable addition to
your site if you know how to create good content for your blog.
First of all, you have to be able to maintain interest in the topic yourself. If you spend
time writing articles or content on a subject that is of little or no interest to you, your
boredom will surely come across in your articles. However, if you choose to write about
something you are passionate about, then readers will see how devoted you are to the
subject yourself and they will also pick up some of that passion themselves.
It is also important to write about something you care about because you will have to
spend a little time keeping your blog updated. New information and content should be
added regularly to keep your readers coming back for more. You will also have to spend
some time doing research on your topic to make sure your ideas stay current!
After you have decided on the theme of your blog, start posting and work out a schedule
as to how often and when you will post. It is a good idea to try and post something at
least once a day. It may not always be a full length article, but even a comment on
another article, which you can give a link to, will help to keep you current. It will take
some effort to get your blog going, but once you are on the right track, it will become
easier and easier to maintain.
Eventually, no matter how into your topic you are, there will come a day when you just
are not feeling the passion. There are some ways you can cope with that. There are
methods you can use to help create new content for your blog without feeling like you are
doing the same thing day in and day out.
First of all, check out what other bloggers are doing with blogs on your topic. Many
times you can post a blog that is actually in response to something another person wrote
on their site. You can do this as long as you post a link back to the other person's blog.
This can actually draw new readers as you "network" with others.
Also take the time to look at forums related to your topic. These forums can give you
ideas for questions and answers to those questions, as well as possible article topics as
you talk with others. This helps you gain knowledge of your field and gain new contacts
who can become potential readers and then potential customers.
If you still need something to blog about, search for your topic in a search engine such as
Yahoo or Google. You can search for news articles related to your field. These articles
can serve as a springboard to help you find something to talk about.
Remember the importance of consistency in posting. You want major search engines to
find your site, and this is done through optimization of your blog articles. If you have a
higher ranking with a search engine, you will in turn attract more potential customers and
generate more profit!
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Tips for Choosing a Domain Name
By Sharon Housley
Choosing a domain is one of the first steps in establishing an online presence. Changing a domain after-the-fact can be time consuming, and can be harmful to search engine ranking, so it is best to get it right the first time around. Follow these simple steps to select a domain name that will represent your online brand...
1. Nice Neighborhood
Stick with .com or .net domains for businesses, .edu for schools, and .org for non-profit organizations. Some search experts say that any other extensions will have a more difficult time ranking well in the search engines.
2. Easy To Verbalize And Understand
Domain names should be easy to verbalize. Often in conversations, similar sounds are difficult to discern. Select a domain name that is clear and easy to understand without having to repeat it.
3. Easy To Spell
Select a domain that is easy to spell. Certain words can be spelled in a variety of ways, and this can cause confusion and result in people being unable to easily locate your website. Use a domain name that is intuitive and easy to spell.
4. Keep It Brief
Shorter domains are easy to remember, so if possible, avoid selecting a domain name that is excessively long. The domain name can not exceed 63 characters, and may consist of letters, numbers, and hyphens. If you decide on a hyphenated domain name, be sure to articulate it so that it is easily understood.
5. More Than One
Domains are reasonably inexpensive, so register multiple domain names that relate to your primary domain name. The additional domains can be permanently redirected to the main domain. Also, purchase domains that use common misspellings, plurals, or that alleviate any confusion. This way you will be sure to capture all of your traffic.
6. Extend It
Protect your brand by purchasing common extensions for your domain (ie. .net, .org, etc). And consider purchasing country extensions if you sell globally (ie. .uk, .au, .fr, etc).
7. Written Form
The written form of the domain should be clear and not cause unnecessary confusion. If the domain contains multiple words, make sure that the written form cannot be misinterpreted.
8. Make It Memorable. Select a domain name that is easy for people to remember.
9. Related And Relevant
The domain name should relate to your core business. Building a brand does not end offline; brand continuity should encompass all aspects of your business, both online and offline. A related relevant domain should reinforce your brand and corporate identity.
10. Check Trademarks
As with any name, be sure to check carefully for trademark infringements. Do not take chances by infringing on another company's brand. The extra effort might save you from a court case or hours of expensive legal maneuvering. Search the USPTO website at http://www.uspto.gov for any existing trademarks.
11. Brand vs Keywords
Many webmasters struggle with the decision to use a brand as their domain, or to incorporate keywords into their domain name in an effort to rank better in the search engines. The decision does not need to be absolute. Domains are inexpensive, and redirects are easy to set up, so there is no reason you can not purchase both brand and keyword domain names.
12. Location Specific
Unless you only serve a specific region, avoid using the location in the domain name. A geo-specific domain will limit a company's ability to expand into other regions as it grows.
And before doing anything, use the database at Network Solutions to determine whether a desired domain name is actually available or not.
NetSol - http://www.networksolutions.com
Selecting a domain name is an important step in establishing a web business. Take your time and think carefully about selecting a domain, as it will be the hallmark of your online presence.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
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Tips for Gaining in Google
By Sharon Housley
Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Google's organic search results until they are deemed trustworthy.
The Sandbox
Many websites are relegated to what is called "the sandbox" while Google makes a decision about what to do with them. It is strange to think that Google cares, as if Google has some sort of human attributes. Whether Google really cares or not is really not the point -- the point is: there are factors that help Google discern whether a site should be relegated to the sandbox, or whether the site should appear in the organic search results. The factors are all part of Google's algorithm to rank sites, with the ultimate goal being to provide searchers with the best possible search results. Here are some factors that influence whether a site is destined for the sandbox, or is able to join the party...
Age & Maturity
With age comes wisdom. The search power house looks not only at the age of the domain, but also at the history of the domain. If an old domain has recently changed hands, it might find that it drops from the rankings. In hope of making a quick buck, spammers will often buy domains that have high page ranks, or are considered "trusted" by the search giant. But Google considers this factor as part of their ranking algorithm in order to thwart such attempts by spammers to manipulate search results and rankings.
Optimization
Optimization can impact whether a website is destined for the sandbox. The key is finding a balance and allowing optimization to appear natural. Optimization should be a tool to assist search engines in ranking a specific webpage; it is not intended to manipulate search engines. Webmasters should include keywords in the web page title, description, URL. Keywords should also be used in anchor text in text links, alt tags, and integrated into the body of the web page.
Links
Is the website loved by reputable sources? The links need to be from related and reputable sources, which are popular themselves. It is best to gradually amass links over time.
History Of Visits
Google tracks how long visitors stay on a domain using their Google Toolbar, search requests, and click-throughs in the organic search engine results. If a historic pattern is established that web visitors clicks through to a domain but never actually spend any time on that website, it is clear that the value of the website is questionable.
Content Freshness
Google prefers a website that is current. Google gives better rankings to websites that maintain existing content with current information, and adds new content on a regular basis. Google is partial to an old site with continuous new content that is updated on a frequent basis.
Keywords
You should target keywords that are less common. If you are attempting to compete for highly popular and competitive keywords, you will have a difficult time. It is far easier to rank well for obscure (but relevant) keywords and phrases.
Avoiding Google's sandbox can be a challenge for even the most experienced webmasters. Considering the volume of traffic and number of searches conducted each day in the search giant, appearing in the top search results for critical keywords and phrases can make or break an online business. Take care to avoid Google's sandbox, so your business can benefit from Google's traffic.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
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Prosper Online Tips.
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