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PROSPER ONLINE TIPS
Bryan Thorby
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: October 9, 2007
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: More Great Adsense Quick Tips
Article 2: Other Great Internet Marketing Quick Tips
Article 3: More Web Traffic Tips
Resources
Disclaimer & Privacy Statement
I trust all is going well in your efforts to Prosper Online.
Today represents the final installments of all the "Tips" I've
been publishing over the last few weeks. I'll be working on
getting more tips to you on other subjects that should assist
your online business experience.
Please check out the link in the Sponsor Ad for a free CD.
Keith has only a limited number of CD's available. Hopefully
you don't miss out. The CD is free - you will need to pay
for shipping of course.
To your online success,
Bryan
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The more you seek security, the less of it you have.
But the more you seek opportunity, the more likely it is
that you will achieve the security that you desire.
-- Brian Tracy
There are two great days in a person's life - the
day we are born and the day we discover why.
-- William Barclay
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More Great Adsense Quick Tips
If you are trying to target a particular type of Google
ad for your site but it keeps putting up a different type
then you need to make sure that the keyword that is related
to the ads that you are targeting is repeated enough in the
page so that Ad sense knows that is what the page is
about.
For the best results use different keywords and/or
keyword phrases on each page of your website. Optimize
each page with the keywords that are most relevant to type
of ad that you want to show on that particular page.
You can also put your keywords in your title tag, meta tag
keywords and description. This will help you achieve more
targeted ads on your page.
Putting pictures that are on the same subject as the
ads that show on your page can improve your click through
rates a great deal.
But make sure that you do not put pictures of people looking
at the ads or in any way indicating that people should click
on the ads. According to the program policies you may not
direct your visitors attention to the ads by using arrows or
other graphical images.
This does not mean that you can not use graphics on your
Adsense pages. It just means that you have to use them in a
way that will complement the content of the page and not
for the sole purpose of getting people to click on your ads.
There are many tools that can help you decide what keywords
your should target to get the best results with your Adsense
campaign.
A good free tool is the Yahoo bid tool (Overture)
(http://www.vretoolbar.com/keywords). There you can type in
words related to the topic of the content on your page
and see how many people are searching for them in Google,
Yahoo, MSN and AOL.
It will also tell you the estimated amount of Google Adwords
traffic and cost per click that keyword is receiving. This
will help you choose which keywords will yield the
best results on your Adsense pages.
A great way to learn how to get the most out of your Adsense
efforts is by joining the Adsense forums. It is always a
good idea to keep up with what is going on and you can get
some really good tips and information on the best way to
make more money from your Adsense.
Once you join you will be able to search for help and ask
questions. The forum has many members that make a full time
living from Adsense and who can really give you good advice
on how to improve your earnings.
Google provides you with an excellent tool to help you preview
the ads that appear on your page. This tool allows you to see the
sample ads and formats, preview colors on your page, check the
destination of the ads and geo targeted locations to see what
visitors in other countries will see.
You should always take the time to experiment with your Adsense
ads to improve your CTR (click through rate). So that you are
sure to make the most from your Adsense efforts.
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Other Great Internet Marketing Quick Tips
Unless you have a straight sales site that you are getting
traffic to with paid advertising, you will need to create some
content to help get traffic to your website.
The search engines love fresh relevant content. By adding
articles and information focused on good keywords that are
specific to the theme of your website you will get better
listing results. The better the keywords less competition you
will have.
If you can't or do not want to write the content yourself you
can hire a ghost writer to do it for you. Or you can purchase
ready made private label content that will allow you to sign
your name to it as the author. Just make sure you are getting
what you pay for. You can expected to pay more for original
content that is written for you and less for ready made content.
Let's say that you do not want to sell products or that you
want to generate more income from your website. You can do this
with the Google Adsense program.
You must first sign up for an account. Then you will be taken
step by step through a process that will give you a piece of
code that you can put on your website and then Google will
show targeted ads on your pages and you will get paid when
someone clicks on them.
The ads will be based on the content on your page. So make
sure that you provide good keyword rich articles on the
pages where you will be putting the Adsense code.
Don't worry if you aren't familiar with editing code. There
are very clear instructions on the Google Adsense website.
Have you submitted your website to the search engines yet?
If you want to get free traffic from the search engines you
will want to submit your website to the main search engines.
Like Google, Yahoo and MSN. There are others, but you can start
with these. Just follow the submission instructions.
It is also a good idea get other sites to link to yours. Having
links from other sites means that the search engines think that
your site is a bit more important and you can also get traffic
straight from the links on these sites.
There are many books available on the subject of getting free
traffic by using search engine optimization. There are also
many companies that will submit your site for you and help you
get better results. Just make sure you choose carefully before
you invest your money.
You can write articles on the topic of your website, whether
it is to promote a product or to increase your Adsense revenue.
Once you have completed the articles you can also submit them
to article directories. This will give you even more traffic
to your website. Once submitted the directory will then let
other ezine and websites owners use it and it will include a
link back to your website.
This is good for you in many ways. It will help you get
traffic and links. It will also help you become an expert on
your chosen topic in the eyes of the people who read your
articles.
Here is a good way ensure that you will have repeat visitors
to your website.
Always make sure that your website offers helpful information
and good quality content that is updated on a regular basis.
This will keep people coming back for regular visits to see
what's new. It will also give you a reason to contact them
and let them know that you have added something that will
interest them on your website.
Having repeat visitors will make it much easier for you
to earn a good income, whether it is from Adsense or from
selling a product or service.
Once you are successful with one product or site and are
making good money from it, then it is important to grow your
business by adding in multiple streams of income. You can
do this easily by creating another product or site in the
same niche as the one that you are already selling in.
This way you will be able to cross promote and increase the
visibility of your products. It is important to continue to
add new products or services to your income stream because
this way if one looses popularity or sales slow down you will
have more than one income to rely on.
Let's talk about viral marketing.
Viral marketing is all about giving away your own free product
or service along with your ad copy. When someone gets your free
product they are also allowed to pass it along as a freebie.
This is a quick way to multiple your marketing efforts.
You can do this with ebooks, software, articles, audio's
and videos as long as you can attach your marketing message
to it you can use it.
By using viral marketing strategies, you can reach out all over
the Internet with much less effort.
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More Web Traffic Tips
Advertising your site is another great way to get
more traffic.
We have talked about buying links, now it's time to think about
buying advertising space. To do this look for websites on a
similar topic as yours.
Once you find a good site that is related to but not in
competition with yours take a look around and see if they sell
advertising space. If you can't find a link that let's you know
what their rates are then just email the owner and ask if they
would be interested in selling or even trading some adverting
space to you.
After you have worked out all of the details you can put a text
ad or banner with a link back to your site.
Google Adwords is a good way to drive immediate traffic to
your website. Adwords is a pay per click advertising program
that allows you to pay only if someone clicks on your ad.
If you don't have an Adwords account just go to
adwords.google.com and sign up for one. Once you have
an account you can start advertising your site. The nice
thing about using Adwords is that you can start seeing
results almost immediately.
Make sure before you jump in that you take a little bit
of time and review the help files so that you are familiar
with the way the program works. This will save you a lot of
time in the future. adwords.google.com/support/
Buying traffic is another option and it can give your traffic
stats a very quick boost. It can also be profitable, but you
have to be very careful. A great deal of the traffic that is
sold is of no use at all.
That is why it is important to know exactly what you are
buying. Make sure you research any company that you are
interested in using. Don't be afraid to ask questions like;
where does the traffic come from? Is it real one time visitors
or just computer counted hits? Is the traffic targeted or
random?
See if you can contact former customers and find out how the
service worked for them. Visit marketing forums and ask if
anyone else has used it to find out if it is any good.
Remember you get what you pay for. The higher the quality the
more you can expect to pay.
Did you know that you can buy an expired domain name that
still gets traffic and use it to get more traffic to your
website?
Then all you have to do is redirect it to your own website, but
you need to make sure that the domain name is receiving traffic
that is related to the theme of your website and that the
traffic is real visitors and not just inflated clicks.
There are companies and information that help you learn how to
profit from using expired domains. Just do a quick search for
"expired domain name" and you will find several to choose from.
This can be a great way to get traffic if it's done right!
Video sharing is wildly popular and you can use it
to get a flood of targeted traffic to your website.
Do this by creating a short introduction or how to video and
posting it in a social video sharing site like YouTube. Provide
a few references to your site with your URL of course.
When you post your video be sure to use a catchy title,
teasing description, and appropriate tags to make it easy for
others to find. Then copy the code that video site provides
you with and embed the link to your video on your site.
This will save your bandwidth and storage space because the
video will be hosted on the video sharing site that you are
using.
Another benefit of using a video sharing site is that they
provide a "Send to Friend" feature for your video. This feature
is a link that allows others to share your video with a friend
or hopefully more.
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profitability or legality of any published articles or
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Prosper Online Tips.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
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