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PROSPER ONLINE TIPS
Bryan Thorby
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: September 11, 2007
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: How to Use PLR Content to Blow Your Competition Out of the Water
Article 2: How to Make Your Business “Click”
Article 3: Using Google Adwords To Drive Laser Targeted Traffic
Resources
Disclaimer & Privacy Statement
I trust all is going well in your efforts to Prosper Online.
Today the focus is on using PLR articles and the use of
Pay Per Click advertising.
I hope you find the articles useful and that you also take
advantage of the free daily PLR articles offer.
To your online success,
Bryan
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Take chances, make mistakes. That's how you grow.
Pain nourishes your courage. You have to fail in order
to practice being brave.
-- Mary Tyler Moore
Dream what you want to dream; go where you want to go;
be what you want to be, because you have only one life
and one chance to do all the things you want to do.
-- Unknown
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How to Use PLR Content to Blow Your Competition Out of the Water
Does it seem like you spend the majority of your time (or money!) on content creation? Website content, newsletter content, blog content, new products, mini-courses, special reports… the list goes on!
Or worse, maybe you don’t devote time or money to developing content. In this case, you’re missing out on a huge opportunity. As they say, “content is king online”.
To help them overcome the hurdle of producing content, smart marketers are turning to Private Label Rights (PLR) articles, ebooks and special reports. It’s a very affordable way to keep up with all the content that a successful site needs.
But PLR content could be doing even more…
Most people using PLR are just scratching the surface of what this awesome resource can do. They’re submitting articles to article directories and creating Adsense sites instead of focusing on where the real money is.
Chances are that if your competitors are using PLR content, they’re missing out on some golden opportunities as well.
What smart marketers know is that PLR content is a great secret weapon to blow your competition out of the water.
Here are some ways that PLR content can put you a step ahead of the others in your industry:
1. Fast Product Creation – Products are where the money is. It gives you complete control over your image and lets you keep a higher percentage of the profits. Using PLR content you can create a product within hours instead of months.
2. More Complete Product Lines – The more products you have for sale, the more money you will make. It really is as simple as that. Because once a customer purchases one product from you and is satisfied with it, he or she is significantly more likely to make another purchase. By having a complete line of products on the same topic you’ll greatly increase your backend sales.
3. Both Free and Paid Products – PLR content is a great way to create both free and paid content. This gives you options for building your list and participating in giveaway events while at the same time having a line of products that you sell.
4. Other Content – Whether you need content for your website, blog or newsletter, PLR is the quickest and easiest way to get it done. Although some PLR will need to be rewritten, you can also combine information from different sources to create longer articles that need very little rewriting.
5. Free up Resources – When you spend less time and money on creating products and other content, you’ll have more resources to focus on promoting your site. Watch your traffic go through the roof when you’re devoting 75% of your time to attracting visitors instead of writing.
If you’re not already using PLR content to grow your business, now is the time to start. There are so many opportunities to save time and money while at the same time propelling your business forward at lightning speed.
The key is to just get out there and do it!
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How to Make Your Business “Click”
PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
Pay per placement
Pay per performance
Pay per ranking
Pay per position
Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1.Setting up an account and/or deposit funds.
2.Creating a keyword list.
3.Choosing (and setting up) an account with a PPC search engine.
4.Bidding on the ad placement, including the search result words or phrases.
5.Writing out an ad copy.
6.Setting up the 'landing pages' for your ads.
7.Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:
Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product.
Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget.
Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right.
Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line.
Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.
5. Find the right keywords.
Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads.
A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
Discount offers
Testimonials
Celebrity/famous endorsers
Money-back guarantees
Free trials or sample offers
Freebies
Reverse psychology
Major benefits ("Lose weight")
Direct instructions ("Click here")
7. Maintain a professional-looking site.
Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
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Using Google Adwords To Drive Laser Targeted Traffic
The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.
In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within
Prosper Online Tips.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
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