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PROSPER ONLINE TIPS
Bryan Thorby
webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com
Date: September 18, 2007
Welcome to This Edition
In This Issue:
Thoughts of the Day
Article 1: Maximum Web Promotion with PPC
Article 2: How To Use A Tell A Friend Script To Drive Traffic
Article 3: 5 Ways to Keep Visitors Coming Back
Resources
Disclaimer & Privacy Statement
I trust all is going well in your efforts to Prosper Online.
Today we look at the use of Pay Per Click, using a tell a friend
script as a viral marketing tool, and a few tips on web design
that can encourage return visitors.
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To your online success,
Bryan
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The man who goes farthest is generally the one who
is willing to do and dare.
-- Dale Carnegie
There is the risk you cannot afford to take, and
there is the risk you cannot afford not to take.
-- Peter Drucker
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Maximum Web Promotion with PPC
Engaging in pay-per-click (PPC) advertising has its own benefits
and drawbacks.
Business nowadays is doing different kinds of austerity measures
when it comes to advertising their products and services. This is
because of high rates of placing ads on print and on television.
But there is a fast growing approach that businessmen can utilize
to bring their services closer to the people and that is through
Internet Marketing.
One tool that is causing Internet marketing popularity is PPC
advertising. This is a technique used in search engine marketing
that requires one to pay a fee every time someone clicks an ad on
your website. Usually this placement is done through a bidding
process. If you are a top bidder for your keywords/phrases, you
are sure to be on the number one spot on all search engines.
Just be sure of the effectiveness of your ad copy to get the most
number of clicks you need for your business.
PPC – The Pros
1.You need not be a genius in computer and technology to be able
to run this ad campaign.
2.Immediate results are seen after a few days.
3.No need to make a website conform to the SEO rules.
4.Nothing to lose even if you do not top the pages of different
search engines. You can still always choose PPC advertising.
5.You can make use any search engine available.
6.You can type in any keyword you like.
PPC – The Cons
1.Fixed payments every month to the search engine you choose.
2.Pay for each click received by your website. At times,
visitors are just competitors or people playing pranks on search
engines. This hassle wastes money you put in to this advertising.
3.Inability to pay for the fees next month would mean removal of
your website on the paid listings.
4.This advertising can only be used temporarily because it is
difficult to handle in the long run.
5.Pay-per-click pricing can be costly for long periods of time,
therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads
and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already
considered as a qualified consumer or buyer of your product.
PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable
you to get your desired results fast. They will have your website
live within just a few hours which means immediate increase in
sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of
the sponsored search results for free. You just have to choose
the keywords related to your site and business and place them
within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising
campaigns. Advertisers have effectively targeted their audience
and set their own price per click. PPC advertising networks
provide the platform to identify the desired audience by
geographic setting, topic and industry. These networks have a
list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per
click limit is working for a certain advertiser. If its still
competitive, would it be even listed among the paid search lists
or does it generate sales? Of course, if the advertiser made the
highest bid, the better chances the ad will be seen in the search
engine. These networks too provide protection for the advertisers
against click fraud. This advertising set-up allows advertisers
to set a daily budget for his ads, thus, less spending for
unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and
phrases. You have to select at least 10 "very specific" keywords
that would give you the best traffic in the search. Then, write
the ad creatively but straightforward. Tell the truth about your
product or service and do not lie. Good thing if your product or
service will not disappoint those that are relying on your ad's
promise - but what if it did otherwise? Important too is the
clarity of the ad. Do not use very vague languages. Include
important details like the price.
Important! You should also remember to budget your bids. Do not
go overbidding because you will only lose your money and do not
go so low that your ads will never get the chance to show up.
Check your profit against your spending. If you see no progress
then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and
it will continue to grow faster than any online advertising
techniques. From revenues of $2.6 billion in 2004 to $5.5 billion
in 2009, cost per click will dramatically go up as well from
$0.29 to $0.36.
PPC advertising is new in online marketing and it is going to
continue in the years to come. For advertisers, this means
increase revenues with fewer advertising expenses, savings,
more sales, good return of investment (ROI) and effective ad
campaigns in the days to come.
=================
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How To Use A Tell A Friend Script To Drive Traffic
More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.
One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.
Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.
This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.
Tell A Friend Script
One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.
The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.
Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.
With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.
Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.
Tell A Friend Script Availability
A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.
In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.
With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.
It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.
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5 Ways to Keep Visitors Coming Back
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a web log (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!
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DISCLAIMER & PRIVACY STATEMENT |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within
Prosper Online Tips.
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles.
Be responsible! Always do your own Due Diligence before
responding to any offer.
I respect the privacy of my readers.
I will NEVER supply or sell your personal
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